Senior Paid Social Creative Strategist
Skills
- Expertise in paid social platforms (Meta, TikTok, X) and ad formats
- Strong knowledge of direct response (DR) best practices and conversion-focused creative
- Experience using performance data to inform creative decisions and run tests
- Ability to conduct and synthesize consumer research into persuasive messaging
- Excellent communication and feedback skills for working with creative teams and stakeholders
- Trendspotting and competitive analysis to identify new creative formats
- Comfort working in cross-functional teams with media, analytics, and product
Responsibilities
- Define and maintain a roadmap and pipeline of performance creative for paid social across Instagram, Facebook, TikTok, and X
- Conduct consumer research to surface audience pain points, motivations, and value propositions to inform messaging
- Translate performance data into creative test plans and iterate on assets to improve conversion metrics
- Review creative assets (copy and design) for clarity, strategic alignment, and adherence to direct response best practices
- Provide actionable feedback to designers, copywriters, and agencies to optimize assets per platform
- Monitor competitor activity and emerging platform/format trends to identify new creative opportunities
- Collaborate closely with media buying and growth teams to align creative with media strategy and campaign goals
- Manage multiple priorities and meet tight deadlines in a fast-paced environment
Education
- Bachelor's degree in Marketing, Communications, Business, or related field preferred or equivalent experience
- Ongoing professional development in paid media, analytics, or creative strategy encouraged
Benefits
- Comprehensive medical, dental, and vision plans
- 401(k) with company match and equity opportunities
- Generous paid time off and parental leave
- Remote-friendly work policy and flexible schedules
- Professional development stipends and learning resources
- Employee assistance programs and wellness benefits
Average salary estimate
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