Marketing, Senior Manager

Founded in 2023, Crete Professionals Alliance (Crete PA) delivers big four firepower to local American firms. Our rapid growth has made us a magnet for leading firms nationwide, eager to join our revolution in accounting. We empower small to mid-market firms with PE-backed capital, strategic technology partnerships, and innovative workforce solutions—including national recruiting and offshore support—while preserving a personal, local touch. With a presence in over half the US, 17 regional offices, 900 dedicated professionals, and offshore operations in Asia, we're the fastest-growing accounting firm in the nation and well on our way to the top 20. At Crete PA, our culture and relationships are the cornerstone of our success, and we’re always looking for talented, ambitious people to join our team. Do you have what it takes to keep up?

Our member firm, AbitOs is hiring for their offices based in Coral Gables!

About
Since 1998, AbitOs, has proven itself to be each client’s uniquely trusted counsel for income and estate planning, pre-immigration tax planning, national and international tax, and advisory.

We pride ourselves on building strong relationships with our clients and providing personalized attention to each of them. And we do this all while maintaining a culture of mutual respect, collaboration, and adhering to responsible business practices. We value our people and offer competitive benefits, including generous paid time off, 401K matching, and more.

Additionally, AbitOs is a member of the Crowe Global Network. This affiliation provides AbitOs with access to global resources and expertise, while still maintaining a personalized touch to better serve our clients' needs.

Marketing Senior Manager

Location: Coral Gables, FL, in office
Direct Reports: Marketing Service Line Leaders

About the Role

We are seeking an experienced and highly strategic Marketing Senior Manager to lead all marketing efforts for our newly merged accounting firm. This role will be responsible for developing and executing a single, holistic, firmwide marketing strategy and calendar—uniting brand presence, events, content, and digital engagement across all audiences. The Senior Manager will work closely with senior leadership to secure alignment and approvals on all strategies, initiatives, and content before execution, ensuring a consistent and impactful brand voice.

Key Responsibilities

Strategic Leadership & Alignment

• Develop and own a comprehensive, year-round marketing calendar that integrates industry events, recruitment activities, service launches, and content publishing.

• Partner with senior leadership to present, align, and gain approvals on marketing strategies, campaigns, and content for all initiatives.

• Align all marketing activities with firm priorities, client needs, and growth objectives.

• Continually refine and improve internal marketing processes to enhance team efficiency, effectiveness, and ability to meet targets.

Content & Digital Marketing

• Oversee creation and publication of high-quality content, including blogs, white papers, case studies, and website updates.

• Manage and grow the firm’s LinkedIn presence through content planning, community management, and performance tracking.

• Ensure the website reflects up-to-date services, events, and thought leadership content.

Event & Campaign Management

• Plan and coordinate firm participation in industry and recruitment events.

• Oversee campaigns to promote events, services, and thought leadership across channels.

Vendor & Budget Management

• Manage relationships with vendors/agencies for paid search, creative content, website development, and print materials.

• Monitor budgets and ensure projects are delivered on time and within scope.

Measurement & Reporting

• Provide monthly reports to key stakeholders on all marketing initiatives, including engagement, lead generation, and LinkedIn growth.

• Analyze campaign performance to optimize future initiatives.

Team Leadership

• Manage and mentor a junior marketing team member to support day-to-day coordination and execution of marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced certification a plus.

• 8+ years of progressive marketing experience, preferably in professional services or B2B.

• Proven experience developing and managing integrated marketing plans and calendars.

• Strong digital marketing skills, including content creation, social media management, and analytics.

• Demonstrated ability to collaborate with and influence senior leadership.

• Excellent vendor management, budgeting, and project management abilities.

• Strong communication, collaboration, and leadership skills.

This position operates as part of a US East Coast-based team, with typical working hours aligning with EST to facilitate effective collaboration. We offer flexibility in managing your schedule to maintain a healthy work-life balance while meeting business needs.

We are excited to invite talented individuals to join our dynamic team! This position offers a competitive salary range of $110,000-$125,000 annually, commensurate with experience and qualifications.

In addition to a rewarding career, we provide a robust benefits package, including:

• Health, Dental, and Vision Insurance (with options for fully paid employee only coverage for health and dental)

• Company-Paid Life and Long-Term Disability Insurance

• Ancillary Benefits such as supplemental life insurance and short-term disability options

• Classic Safe Harbor 401(k) Plan with employer contributions

• Opportunities for professional growth, learning, and development including access to Becker and LinkedIn Learning

We are committed to fostering a supportive and inclusive workplace where every team member can thrive. Apply today to be part of a company that values its people and their contributions!

Crete Professionals Alliance is an equal opportunity employer, considering all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state of federal law.

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