Fast Facts

Join Edmentum as a Senior Product Marketing Manager to lead innovative marketing strategies for our Career Learning solutions, driving impactful product launches and engagement campaigns.

Responsibilities: Drive product launches and initiatives, shape audience segmentation, develop messaging frameworks, analyze campaign performance, and collaborate with teams to ensure effective communication of product value.

Skills: 5-10 years in product marketing, expertise in K-12 education or edtech, go-to-market strategy, storytelling, data-driven decision-making, and strong organizational skills.

Qualifications: Proven track record in launching education products, ability to lead cross-functional challenges, and exceptional communication and presentation abilities.

Location: United States

Compensation: Not provided by employer. Typical compensation ranges for this position are between $110,000 - $160,000.

What You’ll Do

As a Sr. Product Marketing Manager for Career Learning, you’ll be at the forefront of shaping how Edmentum’s career-connected learning solutions come to life in the market. You’ll lead bold, strategic initiatives that connect educators and learners with transformative tools designed to unlock real-world opportunities. From crafting compelling narratives to orchestrating high-impact launches and campaigns, you’ll be the driving force behind how our products are positioned, adopted, and celebrated. You’ll collaborate across teams, influence product direction, and champion innovation that makes a measurable difference in education.

In this role you will:

• Drive major product launches and initiatives, shaping audience segmentation, positioning, messaging, and activation strategies across multiple channels.
• Develop and unify positioning and messaging frameworks that connect product, sales, and marketing touchpoints.
• Transform market research, educator feedback, and usage data into actionable insights that inform product and marketing decisions.
• Lead integrated campaigns that elevate Edmentum’s career-connected learning solutions.
• Create compelling creative briefs and campaign assets to boost awareness, engagement, and conversion.
• Analyze campaign performance and engagement metrics to refine strategies and scale successful initiatives.
• Collaborate with Enablement teams to ensure sales and customer success are equipped with the right tools and messaging.

Who You Are

• You have 5–10 years of product marketing expertise, especially within K–12 education or edtech.
• You have a track record of launching and scaling education products with measurable impact.
• You are a specialist in go-to-market strategy, positioning, and messaging.
• You are a skilled storyteller, able to simplify complex ideas for diverse audiences.
• You use research, experimentation, and data to inform decisions.
• You anticipate market shifts and proactively evolve strategy.
• You resolve complex cross-functional challenges and mentor peers.
• You lead through influence and empathy, fostering collaboration and inclusivity.
• You champion experimentation, growth mindset, and calculated risk-taking.
• You have strong organizational, communication, and presentation skills.
• You thrive in a fast-paced, evolving environment.
• You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline: November 15, 2025