Director of Integrated Marketing

Echo360 is seeking a Director of Global Integrated Marketing to lead the creative development and execution of compelling, cross-channel campaigns that elevate our brand and drive engagement across higher education and corporate learning markets worldwide.

This role will focus on creative strategy, messaging, and integrated communications, shaping how Echo360 and The Echosystem™—the world’s first and only Learning Transformation Platform—are experienced globally. The ideal candidate is both a strategic and executional storyteller who can develop and translate customer and market insights into revenue-driving campaigns, unify messaging across regions, and collaborate closely with Sales, Sales Enablement, and Customer Success to ensure every touchpoint reinforces Echo360’s value.

While this position may manage a small team of marketing managers or agency partners, its emphasis is on communication and creative leadership, not operational oversight.

Key Responsibilities

Creative Campaign Development & Messaging

• Lead the creative development of integrated campaigns that bring Echo360’s brand story to life across digital, social, event, and customer channels.
• Define global messaging frameworks that align to brand strategy and resonate across regional markets (North America, EMEA, and APAC).
• Partner with internal stakeholders to translate product and customer insights into audience-centered storytelling and content.
• Ensure all campaign and communication materials reflect a unified, consistent voice and brand identity.
• Oversee creative execution through collaboration with in-house talent, freelancers, and agency partners.

Integrated Marketing & Global Communications

• Develop and execute multi-channel, globally integrated marketing initiatives, combining content, digital, social, PR, and events, to drive awareness, engagement, and lead generation.
• Collaborate with regional teams to adapt campaigns for local relevance while maintaining brand and messaging consistency.
• Support PR, thought leadership, and communications efforts to elevate Echo360’s leadership position in the learning technology space.
• Create cohesive campaign narratives that connect corporate, product, and customer communications under one strategic umbrella.

Cross-Functional Collaboration

• Work closely with Sales Enablement, Customer Success, and Product Marketing to ensure campaign messaging aligns with the customer journey, from awareness to adoption and advocacy.
• Partner with the Demand Generation and Digital Marketing teams to ensure creative assets and messaging are optimized for performance and pipeline impact.
• Contribute to the development of enablement materials and internal communications that reinforce key campaign messages and brand direction.

Brand Storytelling & Content Creation

• Champion Echo360’s brand voice and visual identity, ensuring consistency across all materials and regions.
• Guide the creation of engaging multimedia content, such as videos, case studies, thought leadership pieces, and social storytelling, that humanize the brand and drive emotional connection.
• Use data, market insights, and customer feedback to inform and refine campaign messaging and creative concepts.

Agency & Partner Collaboration

• Manage and inspire creative partners, including designers, copywriters, video producers, and agencies, to deliver innovative and high-quality work on time and on brand.
• Foster collaboration across global teams to share best practices and ensure efficiency in creative development.

AI-Driven Creative Enablement

• Leverage AI tools to accelerate creative concepting, messaging personalization, and campaign execution.
• Champion responsible and ethical use of AI in content creation and audience engagement.

Key Attributes

The ideal candidate will demonstrate:

• Deep understanding and experience in brand positioning and messaging development in B2B SaaS or EdTech markets.
• The ability to craft insight-driven narratives that move ICPs to action.
• Strong conceptual thinking paired with flawless execution.
• Experience leading global, multi-channel campaigns.
• Proven collaboration skills across teams and functions (Sales, Sales Enablement, Customer Success, Product).
• Experience working with external agencies and creative partners to execute campaigns at scale.
• Hands-on comfort with marketing tools, CRM, and AI-enabled creative or communications platforms.
• Strategic mindset with a bias toward action, creativity, and measurable impact.

Additional Job Details:

This position is FULLY REMOTE; we will consider candidates who are located in many, but not all, states within the United States. For US-based positions, candidates must be eligible to work in the United States for any employer.

The base salary range for this position is $100,000 - $135,000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work.

To ensure applications are reviewed by the appropriate team, we ask that all candidates apply directly through our job postings only. This helps us manage applications effectively and maintain a fair hiring process. We look forward to receiving your application!

About Echo360: 

Echo360 is the global leader who delivers the transformative power of learning for both education and business through the EchosystemTM , the world’s first Learning Transformation PlatformTM. The Echosystem is an interoperable, modular end-to-end suite of solutions enabling transformative learning experiences grounded in principles of equity, engagement, and evidence.  Learn more about Echo360 at www.echo360.com .

We’re looking for individuals who can support our DNA:

Maniacally Mission Driven - We embrace our roles as agents of transformation: enabling the kind of inspired learning that changes people’s lives.

Massively Collaborative – We support each other and work together for the greater good.  By joining forces, our collective potential is mighty.

Relentlessly Inventive - We see the potential to deliver breakthrough solutions and are empowered to deliver them.

Moving at the speed of bright - Velocity is something we put at the core of everything we do. Not only because technology is moving fast, but because our learners are moving even faster.

Echo360 offers comprehensive benefits including medical, dental, vision, life & disability insurance, a 401(k) plan with company match and an unlimited PTO policy.

Echo360 does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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