Director of Marketing
Skills
- Brand strategy and storytelling
- Referral and relationship marketing
- Local SEO, SEM and paid media management
- Reputation management and local listings
- Data-driven analytics and dashboarding
- Creative judgment, strong writing and content production
- Cross-functional leadership and stakeholder influence
- Playbook and process design for multi-site launches
Responsibilities
- Define and champion Woven’s brand voice, story, visual identity, and value proposition for families, clinicians, and partners
- Create taste-forward content, campaigns, and brand assets that foster emotional connection and trust
- Design and operate a referral growth engine for pediatricians, schools, and community partners
- Partner with regional and clinic leaders to execute local referral and community programs
- Build and optimize digital channels: local SEO, Google Ads, paid media, and reputation management
- Develop repeatable clinic-launch playbooks to accelerate ramp and pre-open awareness
- Establish dashboards and KPIs (cost per evaluation, referral mix, conversion, ramp curves)
- Foster a test-and-learn culture; scale proven channels and maintain brand equity
- Hire, mentor, and scale a high-performing marketing team for multi-site operations
- Design systems, infrastructure, and processes to support 40+ locations with operational rigor
Education
- Bachelor’s degree or equivalent experience in marketing, communications, or related field
- Advanced degree (MBA, M.S.) preferred but not required
Benefits
- Competitive compensation + bonus
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Remote-first role with periodic travel to Colorado (~5-6x/year)
- Mission-driven culture and opportunity to build a national pediatric brand
Average salary estimate
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