Senior Product Marketing Manager
Skills
- 5+ years Product Marketing in SaaS
- 2+ years Product Marketing in Cybersecurity SaaS
- Proven GTM and product launch experience
- Experience with product-led-growth models
- Strong competitive intelligence and market research skills
- Excellent verbal and written communication; comfortable presenting on camera and in-person
- Hands-on with project management tools (Asana) and collaboration tools (Slack)
- Customer interview and discovery skills
- Ability to work mostly ET hours and travel ~10–20%
Responsibilities
- Develop and maintain product positioning, messaging, and buyer personas
- Enable sales with training, battlecards, collateral, and tools
- Own DNSFilter’s market view through primary/secondary research and customer conversations
- Analyze competitors and market landscape to influence packaging, pricing, and product direction
- Partner with product management on long-term roadmap and release strategies
- Create product content for demand gen, earned media, and sales enablement, including product site pages
- Own product components of the website and buyer’s journey
- Lead quarterly product marketing calendar and product webinar strategy
- Measure collateral and program effectiveness and implement improvements
- Drive recommendations for Analyst Relations and collaborate with PR
Education
- Bachelor’s degree in engineering, business, marketing, or related field (preferred)
- Equivalent experience in product marketing and related fields is welcomed
Benefits
- Pathway to promotion tied to performance
- Paid company-wide week off at year-end
- Flexible vacation policy
- Full medical, dental, and vision benefits for US, UK, and Canada-based employees
- Short-term disability and life insurance; long-term disability available
- Retirement savings options with vested company matching for qualifying employees
- Company swag and in-person annual gatherings
- Remote-friendly/hybrid work environment
Average salary estimate
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