Fast Facts

Join our team as the Director of Growth Marketing where you will lead demand generation efforts for our K-12 education segment, leveraging advanced analytics to optimize campaigns and drive pipeline growth.

Responsibilities: Develop and execute comprehensive marketing strategies, lead integrated campaigns, design account-based marketing programs, and foster collaboration across teams to align revenue goals.

Skills: Strong B2B demand generation and growth marketing experience, expertise in account-based marketing and digital strategies, data-driven decision-making abilities, and excellent communication skills.

Qualifications: 7+ years in growth marketing, 5+ years in people leadership, proven success in building demand programs, and proficiency in marketing analytics and AI solutions.

Location: Charlotte, NC, USA

Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $180,000.

We are looking for a highly skilled Director, Growth Marketing to drive demand generation and pipeline growth for our K–12 education business. his high-visibility role partners closely with Revenue, GTM, and Marketing leaders to design and execute national, regional, and strategic/ statewide account marketing programs that reach district and school decision-makers. You will embed AI and advanced analytics into every stage of our go-to-market engine — from segmentation and personalization to campaign design, testing, and optimization — fueling revenue growth through modern, data-informed marketing.

In This Role You Will:

Strategy & Campaign Leadership

• Developing comprehensive marketing strategies to increase market awareness, account engagement, and qualified pipeline among district and school leaders
• Leading integrated, national-level campaigns across digital, events, email, paid, and content syndication channels to align with go-to-market priorities
• Leveraging audience insights, messaging, and market knowledge to ensure campaigns resonate with target buyers and maximize conversion

Account-Based Marketing (ABM)

• Designing and scaling ABM programs to deepen engagement and accelerate opportunities for target accounts
• Coordinating with sales and operations to ensure tight alignment of ABM initiatives with revenue goals

Performance Analysis & Optimization

• Leveraging data, AI, and experimentation frameworks to measure, optimize, and improve campaign ROI
• Establishing closed-loop reporting in partnership with Sales, Revenue Operations, and Digital Marketing

Revenue & Cross-Functional Alignment

• Partnering with BDR teams to ensure effective follow-up on leads, optimize handoffs, and align messaging
• Collaborating with Sales, Operations, Partner Success, and Digital Marketing to deliver seamless execution of demand initiatives

Innovation & Leadership

• Staying at the forefront of growth marketing trends, experimenting with new technologies and channels to keep our GTM engine best-in-class
• Leading, mentoring, and inspiring a large team and agency partners to deliver results while fostering a culture of accountability, learning, and innovation

Core Competencies for Success:

• Strategic thinking
• Data-driven decision making
• Creativity and innovation
• Collaboration and influence
• Analytical rigor
• Leadership and team development
• Change agility
• Commercial awareness

Credentials and Experience:

• 7+ years of B2B demand generation, growth marketing, or performance marketing experience (education or mission-driven sectors a plus)
• 5+ years of people leadership experience with demonstrated success building and motivating teams
• Proven success in building and scaling demand programs that directly drive revenue in complex, multi-stakeholder environments
• Deep expertise in account-based marketing, personalization, and digital-first GTM strategies
• Strong command of marketing analytics, experimentation, and optimization with direct application of AI-driven solutions
• Demonstrated ability to influence cross-functional senior stakeholders (Sales, BDR, Operations, Business Intelligence)
• Excellent communication and project management skills with experience managing external partners
• Legal right to work in the United States