Email Marketing Manager
Job Description:
The Email Marketing Manager role leads the strategy, execution, and optimization of Merkle’s external email communications. This role is responsible for developing and implementing effective B2B email strategies that drive engagement, nurture leads, and support conversion goals. The Senior Manager will play a key role in aligning email initiatives with broader digital marketing efforts to ensure a cohesive cross-channel approach.
This position requires a strong understanding of Merkle’s business and the ability to continuously enhance the program through data-driven insights, automation best practices, and audience segmentation. The Senior Manager will also serve as the organization’s subject matter expert in Marketo, providing strategic and technical guidance to the marketing team during planning and execution.
- Lead strategic planning for the email channel, identifying opportunities to enhance audience engagement, strengthen nurture journeys, and inform broader digital marketing strategies to support business goals and objectives
- Manage the end-to-end email marketing process, from planning and creative direction through testing, deployment, and performance tracking
- Execute and optimize tailored email nurture, newsletter, batch and blast, and event campaigns that deliver relevant content to target audiences, driving engagement, lead conversion, and client retention
- Pull and analyze email performance data to identify trends, measure effectiveness, and translate insights into both strategic recommendations and actionable campaign optimizations
- Partner with the broader digital team to connect insights and activities across platforms and channels to inform and strengthen email strategy and the overarching digital strategy
- Collaborate with cross-functional teams, including Marketing Operations, Content, and Creative, to ensure a cohesive cross-channel approach and consistent messaging
- Analyze audience data, customer journeys, and competitive trends to develop targeted segmentations and inform personalized email marketing strategies that drive engagement and conversions
- Conduct A/B tests and implement data-driven optimization strategies to continuously improve email deliverability, open rates, click-through rates, and conversions
- Design and create compelling email templates that adhere to brand guidelines and best practices for optimal user experience and engagement.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of email marketing experience, including at least 3 years of hands-on Marketo experience driving email strategy and executing campaigns required
- Experience with HTML/CSS preferred
- Strong knowledge of Salesforce preferred
- Proven analytical skills with experience in reporting, optimizations, and making data-driven decisions
- Understanding of lead management and scoring processes
- Accuracy, attention to detail, and a quality-oriented approach
- Excellent communication, collaboration, and project management skills
- Experience in developing and executing strategic email programs that drive engagement, lead conversion, and client retention
- Experience in the B2B industry is a plus
If you reside in NYC, Chicago, Detroit, or Los Angeles and are within a 90-minute commute to a Dentsu office, this position is hybrid.
For other locations, this position is remote.
The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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Location:
New York - 150 E 42ndBrand:
DentsuTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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