Principal Software Engineer

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role:

Demandbase is looking for a Principal Software Engineer who thrives on solving complex technical challenges and delivering scalable, high-impact systems. This role is ideal for an experienced Staff or Principal Engineer with a passion for technical leadership, architectural excellence, and building innovative solutions that drive measurable customer outcomes.

You’ll serve as a technical leader across teams, owning architecture, guiding system design, and mentoring engineers. You’ll collaborate closely with Engineering Managers and Product Managers to align execution with product strategy, and to bring cutting-edge AI-powered B2B solutions to life.

Responsibilities

• Drive technical direction and architecture across projects involving scalable microservices, distributed systems, and modern data platforms.

• Collaborate with product and engineering leadership to translate product vision into actionable technical roadmaps.

• Stay hands-on by participating in technical design reviews, code reviews, architectural planning, and incident retrospectives.

• Support engineering teams in delivering high-impact work while maintaining quality, security, and system resiliency.

• Partner with Staff and other Principal Engineers to integrate generative and agentic AI capabilities into our platform to drive customer outcomes.

• Champion modern engineering practices such as continuous delivery, test automation, observability, and cloud-native deployment.

Qualifications

• A seasoned Staff+ engineer with a strong track record of delivering impactful software in complex technical environments.

• Interest in leveraging AI and automation to improve developer experience and product capabilities.

• Proven ability to drive large-scale technical initiatives with cross-functional alignment.

• Strong communicator who can bridge technical and business priorities, and foster collaboration across teams.

• A hands-on technical leader who is comfortable engaging in architecture discussions and digging into complex systems when needed.

• Passion for helping engineers grow through mentorship, feedback, and clear goals.

• Strong background in agile development methodologies (Scrum, Kanban, SAFe, etc.).

Qualifications

• 10+ years of professional software engineering experience, with at least 2–3 years in a Staff Engineer or Principal Engineer role.

• Demonstrated success leading delivery of distributed systems or cloud-native platforms.

• Proficient in one or more modern backend languages (Java, Scala, Python preferred).

• Experience with modern CI/CD pipelines, container orchestration (Kubernetes), and cloud platforms (AWS, GCP, or Azure).

• Deep understanding of system design, architectural trade-offs, and performance tuning at scale.

• Hands-on experience with AI-driven development tools and their integration into engineering workflows.

• Bachelor’s or Master’s degree in Computer Science, Engineering, or equivalent real-world experience.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.