Senior Editorial Strategist, Brand

Company

Cox Automotive - USA

Marketing

Brand Marketing Sr Analyst

Individual ContributorCan work remotely anywhere in the specified country

Yes, 50% of the time

Day

Compensation

Compensation includes a base salary of $87,200.00 - $130,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Cox Automotive is currently looking for a Senior Editorial Strategist, Brand to join our team.  This is a remote, work-from-home position. 

The Role: 

Imagine a space where automotive storytelling is constantly evolving - where tradition meets innovation and every voice is amplified.  In the role of Senior Editorial Strategist, you won’t just guide editorial direction; you’ll be the architect of vibrant, multimedia experiences that resonate with readers across platforms.  Here, you’ll champion creative collaboration, shaping narratives that inform and inspire, while promoting growth and leadership at every turn.  Your expertise in communications, multimedia, and strategy will empower you to transform data into captivating content, all within an environment that values clarity, impact, and dynamic storytelling. 

How We Work: 

• Editor-First AI: AI supports, never replaces, human creativity. 

• Smart Brevity: We write to be read - fast, clear, and useful. 

• Extreme Ownership: Everyone leads.  Everyone grows. 

• Multimedia-First: Every story is visual, interactive, and dynamic. 

Responsibilities: 

Lead Strategy & Innovation 

• Build and execute bold, data-informed audience strategies. 

• Develop and scale AI-powered content workflows. 

• Launch new multimedia content types tailored to your brand. 

Drive Partnerships & Grow the Brand 

• Develop and execute strategies to grow monthly unique visitors and increase engagement with multimedia content. 

• Cultivate internal and external partnerships that expand reach. 

• Align content with business goals and brand voice. 

• Identify and act on earned media opportunities. 

• Grow content distribution through earned media, syndication, and strategic partnerships. 

• Build a social media presence that reflects your work. 

• Build community through social media and audience engagement. 

Measure What Matters 

• Own traffic performance for your assigned brand (Autotrader or Kelley Blue Book). 

• Optimize content for AI-powered search engines and digital agents. 

• Ensure stories are structured for inclusion in AI summaries, voice assistants, and generative search results. 

• Track and improve performance across social platforms, aggregators, and third-party channels. 

• Track KPIs: audience growth, engagement, content velocity. 

Champion Culture & Collaboration 

• Foster a culture of curiosity, clarity, and continuous learning. 

• Collaborate across editorial, product, and marketing teams. 

• Model emotionally intelligent leadership. 

• Collaborate with SEO, product, and marketing teams. 

Qualifications: 

• Bachelor’s degree in related discipline and 4 years’ experience in a related field.  The right candidate could also have a different combination, such as a master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field. 

• Strong proficiency with AI, analytics, and multimedia tools. 

• Proven success in audience development and content innovation. 

• Passion for journalism, storytelling, and the automotive space. 

• Clear communicator with a bias for action.  

• Curiosity, adaptability, and a growth mindset. 

• Skilled in analytical thinking, consulting, data gathering and reporting, effective presentations and managing multiple priorities. 

• Skilled in collaborating with intent, driving innovation, engaging others, focusing on execution and striving for excellence. 

• Requires up to 50% travel, which may include international destinations.

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

 

 

Application Deadline: 08/20/2025