General Manager (Non-Amazon Growth)
About Us:
Concepta is a fast-growing, nine-figure DTC company with a portfolio of leading cosmetics and supplements brands. We have a strong presence in influencer marketing, performance marketing, and Amazon sales, with a primary focus on the U.S. market. By combining science-driven product development with an agile, data-led approach, we deliver innovative products that customers love.
Mission: Build our new DTC division (Meta/TikTok) from $0 → $200M+ in 3–4 years. Own the P&L. Own the team. Own the execution.
Do you check these boxes?
- You’ve built a DTC nutrition business from scratch and scaled it past $50M+ in revenue.
- You’ve had full P&L ownership. Not just marketing, but the entire business unit.
- You can prove performance wins on Meta and TikTok (CAC, LTV, Payback Period, backed by data, not just strategy talk).
- You’ve hired A-players and had the courage to let go of non-performers quickly.
- You thrive in chaos and know how to bring order, systems, and scale.
- You treat the business like it’s your own, with full autonomy and full accountability.
- You understand American consumer culture deeply enough to build a billion-dollar nutrition brand.
What You’ll Get:
- A $100M+ profitable foundation (Amazon dominance) to build on. Not a cold start.
- The mandate to create a $200M+ business unit and drive nutrtition brand toward a $1B+ valuation.
- Direct partnership with the Founder (Visionary/Chairman). Full trust and autonomy.
- $300K–$350K base salary + meaningful equity (we want a partner, not an employee).
- Long-term relocation to Miami (flexible at the start).
First 12 Months:
- Audit current assets and launch the first Meta/TikTok campaigns.
- Hire 2–3 key team members.
- Hit $2M+ monthly revenue with break-even unit economics.
This is not a role for “managers.” This is for a Growth Architect ready to build a billion-dollar business.
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