Sr. Analyst, GenAI

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

As a Senior Analyst of GenAI, you will be responsible for supporting the GenAI Center of Excellence within the Enterprise Business Intelligence group. You will ensure GenAI workflows are efficiently being supported through our different tools and platforms around creative content generation, participating in discussions, and supporting leadership and staff with day-to-day operational needs.

Job Description

Core Responsibilities

• Conduct research and data analysis to support GenAI model development.
• Work with internal business stakeholders and departments for discovery, onboarding, and compliance.
• Build and fine-tune GenAI models using frameworks like Adobe Firefly, Anthropic Claude, and Google Vertex AI for marketing use cases such as product descriptions, ad copy, and customer FAQs.
• Perform prompt engineering and model evaluation for specific business tasks.
• Analyze model outputs for accuracy, bias, and relevance with campaign data to evaluate the impact of GenAI-generated content on engagement and conversion.
• Create dashboards and reports to communicate GenAI insights to stakeholders to visualize GenAI performance across channels and segments.
• Collaborate with data engineers to prepare and clean training datasets.
• Document model assumptions, limitations, and performance metrics.
• Conduct sentiment analysis and brand tone checks on AI-generated content.
• Stay current with GenAI trends in marketing, including multimodal content generation and AI-driven personalization.
• Provide technical support and troubleshooting for GenAI applications and support for marketers using GenAI tools in campaign planning and execution.
• Document model assumptions, prompt strategies, and content approval workflows.
• Contribute to internal knowledge sharing on GenAI best practices, creative experimentation, and training materials on GenAI.
• Develops Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

You Bring:

• 1+ years relevant experience
• Bachelor's degree or equivalent in technology, operations management, business administration, or related field
• Ability to identify, manage, and help mitigate issues and risks
• Highly organized and ability to multitask effectively
• Excellent communication skills
• Familiarity with business and financial principles

The Ideal Match:

• Experience with SaaS or CMS systems a plus
• Experience with Adobe Creative Cloud, Adobe Experience Cloud, Figma, Microsoft O365 a plus
• Strong IT skills, including database development
• An attitude that is proactive, analytical, and organized
• Excellent communication skills
• Excellent written and verbal communication skills
• Proven ability to excel in a fast-paced environment

#ebicareers

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Adobe Creative Cloud, Business Operations, Creative Production, Generative AI, Operational Efficiency, Project Management, Stakeholder Management

Compensation

Primary Location Pay Range: $82,982.13 - $124,473.20

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree (Required)

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.