Senior Manager, Influencer Lead
Job Summary
The Social Content creator lead will be responsible for the end-to-end management of Influencer work in our Xfinity Social portfolio, both paid and organic. This person will serve as the key liaison to Influential and will partner with Media, Spark, GMR, PR, corporate comms, and other internal and external teams as relevant, to drive the body of creative work. They will strengthen our creator strategy and oversee all creative output, ultimately driving to favorably impact Brand perception, awareness, and engagement. This role will span three categories: the Ambassador Program, Paid Media Creative Work, and Brand Partnerships Social.This role will also support the Xfinity Social team by way of training in and participation with our talent interviews and onsite activations and experiences.
Job Description
Core Responsibilities
- Partner with Media, Spark, and Influential to develop our 2026 Ambassador strategy that contemplates a holistic approach and aligns with overarching 2026 Media Social strategy
- Oversee the creative briefing and creative output associated with the Paid Media Influential campaigns
- Overhaul the process for Influential creative reviews and approvals, with a goal to streamline documentation and to ensure all collaborating internal and external teams’ needs are met
- Stand up a new process with Brand Partnerships and GMR to bring social workstreams into Xfinity Social team; this will require transfer of existing partnerships and the set-up of a net-new approach for how we plan against Brand Partnership objectives
- Track and analyze Influential data to optimize creator social media strategies
- Coordinate with organic social teammates to identify opportunities for collab posting, expanding reach and amplifying brand messages
- Review all creative through the lens as the voice of the brand, ensuring creator tone and messaging aligns with brand identity; maintain strategic alignment to “Xfinity transforms the everyday into extraordinary connection”
- Build and nurture ambassador relationships
- Support monitoring and managing any potential online crises or negative comments, escalating to the appropriate care teams as necessary
- Team member available for partner activations, talent interviews, and any future ownable Xfinity series representation; as prioritized and defined by Manager, Social Content & Internal Partnerships (note: participation will be evaluated against core set of responsibilities and ideally limited to 3 per month)
- Consistent exercise of independent judgment and discretion in matters of significance
- Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
- Other duties and responsibilities as assigned
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Brand Identity, Campaign Development, Marketing Campaigns, Marketing Tactics, Social Media Content ManagementWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
7-10 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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