Vice President of Marketing

At CLEAResult, we lead the transition to a sustainable, equitable, and carbon-neutral energy-efficient future for our communities and our planet. We do that by creating a people-first culture built on trust, accountability, and transparency; where every employee – regardless of position, role, or identity is treated with respect and given an equal chance to thrive.

Additionally, you will enjoy:
• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career

Job Description

Vice President of Marketing

CLEAResult is seeking an exceptional marketing leader to build, scale, and lead our marketing function within a high-growth, mission-driven organization. Reporting directly to the Chief Product and Technology Officer, this role is a key strategic advisor to the C-Suite and will play a pivotal role in driving growth, innovation, and brand leadership.

Key Responsibilities

1. Strategic Marketing Leadership

• Align marketing strategy with company-wide objectives, ensuring cohesive messaging and optimal resource allocation.
• Communicate marketing priorities, performance, and recommendations to the senior leadership.
• Present data-driven insights to inform strategic decisions and growth planning.
• Ensure consistent application of marketing principles while tailoring approaches to meet unique customer needs.
• Serve as a brand ambassador at industry events, client engagements, and media opportunities.
• Build and lead a center of marketing operational excellence that promotes best practices and high-impact strategies.
• Elevate brand presence through innovative positioning and consistent messaging across all channels.
• Identify and implement scalable processes and technology to improve output, efficiency, and performance tracking.

2. Customer-Centric Marketing & Personalization

• Implement a scalable, data-driven customer strategy that segments audiences and delivers personalized experiences across the customer journey.
• Champion a culture of customer-centricity, leveraging insights to boost engagement, loyalty, and ROI.
• Integrate customer data and analytics into marketing decisions, while maintaining privacy standards.
• Adapt regional go-to-market strategies to local dynamics while maintaining brand cohesion.

3. Market & Data-Driven Decision Making

• Develop a robust market and customer insights framework aligned with business goals.
• Utilize analytics, customer segmentation, and performance metrics to continuously optimize marketing efforts.
• Lead market research efforts to uncover trends, customer preferences, and competitive intelligence.
• Translate insights into actionable strategies for business unit leaders.
• Define and track KPIs to monitor brand health, campaign performance, and audience engagement.
• Employ predictive analytics, A/B testing, and AI tools to refine strategy and improve ROI.
• Uphold ethical and transparent data usage practices.

4. Demand Generation & Account-Based Marketing

• Drive full-funnel campaign planning and execution, delivering measurable outcomes.
• Design and execute account-based marketing programs for high-value targets in coordination with Sales.
• Oversee digital marketing execution across SEO, paid media, email, and webinars to maximize lead quality.
• Measure impact through metrics like CAC, CLV, ROMI, and MQLs.

5. Team Leadership & Cross-Functional Collaboration

•  Lead, build and scale a high-performing, cross-functional marketing organization—including brand, digital, product marketing, client marketing, events, and communications
• Cultivate a culture of innovation, accountability and continuous improvement

• Collaborate across business units to ensure marketing aligns with corporate and regional objectives.
• Work closely with stakeholders to evaluate marketing performance and implement improvement plans.
• Act as a strategic advisor to internal leaders, supporting effective marketing execution across the enterprise.
• Foster alignment between centralized marketing and local teams for consistent brand delivery.
• Manage agency and vendor relationships to ensure excellence in creative, digital, and analytics delivery.

6. Qualifications

• Master’s degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership, including experience in digital or full-service agency environments.
• Experience leading brand strategy, corporate marketing, and communications across complex, multi-segment organizations with specific experience in both B2C and B2B organizations.
• Proven success in:
  • Driving revenue growth and margin improvement through marketing.
  • Leading C-level client relationships and customer-facing initiatives.
  • Leading in-house teams and managing agency partners across creative, content, and communications.
  • Executing high-impact campaigns and optimizing ROI.
  • Managing budgets, including zero-based budgeting.
• Expertise in:
  • ABM, demand generation, and sales enablement.
  • Attribution modeling and data-driven decision-making.
  • B2B marketing in sectors such as energy, technology, manufacturing, or healthcare (preferred).
• Outstanding communication, presentation, and stakeholder influence skills.
• Proficiency in MarTech stack (e.g. Hubspot, SalesForce, Figma, etc.)

Compensation Range

Currency

Type

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Sponsorship is not available for this position at this time. Successful hires must pass pre-employment checks.

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.

The above job description and job requirements are not intended to be all inclusive. CLEAResult retains the right to make changes or adjustments to job descriptions and/or requirements at any time without notice.