Associate eCommerce Marketing Manager

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.
Ready to energize your career? Join a team that’s pushing boundaries, growing fast, and redefining what it means to LIVE FIT.

Position Overview

Reporting to the Senior Manager, eCommerce Marketing, the eCommerce Marketing Associate Manager will be a retail media platform expert within the eCommerce Marketing Team at CELSIUS responsible for driving performance across high-impact advertising platforms including Amazon Ads, Walmart Connect, Instacart Ads, Criteo, and other key retail media networks. This person will be instrumental in the strategic planning, execution, analysis, and optimization of campaigns to maximize KPIs, drive digital shelf growth, and support retailer partnerships.

This is a high-visibility role that integrates media strategy, campaign management, financial tracking, and platform-specific execution. Ideal candidates will have direct hands-on experience with self-serve and managed-serve retail media tools and a proven track record in performance marketing within the CPG or beverage space.

• 1–2+ years of direct hands-on-key experience managing campaigns in retail media platforms (Amazon Ads, Walmart Connect, Criteo, Instacart, etc.)

• Strong understanding of eCommerce advertising, performance marketing metrics, and digital media buying
• Advanced Excel skills (VLOOKUPs, PivotTables, data modeling); Experience with PowerBi, or similar tools a plus
• Experience with omni-channel ad tools a plus (i.e. Skai, Pacvue, etc.)
• Proven ability to analyze large datasets, translate insights into action, and present to cross-functional teams
• Familiarity with PO management, invoicing platforms (e.g., Esker), and financial reconciliation processes a plus
• Highly organized, with excellent time management, prioritization, and communication skills
• Self-starter comfortable operating in a fast-paced, data-driven environment
• Exposure to omnichannel marketing strategies (linking in-store and online campaigns)
• CPG or beverage industry background

RESPONSIBILITIES:

Campaign Execution and Strategy

• Assist in full-funnel campaign strategy and execution across key retailer platforms (Amazon Search and DSP, Walmart Connect, Instacart, Criteo, etc.).
• Manage and optimize campaigns across all placements within various retail media networks.
• Serve as an internal expert and primary point of contact for assigned retail media advertising platforms and their evolving capabilities.
• Analyze customer journeys and implement targeting strategies such as retargeting, brand defense, conquesting, and promotional layering.
• Collaborate with cross-functional teams (Sales, Shopper Marketing, Creative) to align media execution with promotional calendars and in-store activities.
• Assist in training internal teams on platform best practices, new features, and industry trends.

Reporting

• Monitor campaign pacing, delivery, and KPIs daily — adjusting bids, budgets, and targeting in real time to maximize performance.
• Build monthly and quarterly performance review decks for leadership.
• Lead deep-dive analyses into ad performance across channels, surfacing actionable insights and data-driven recommendations.
• Leverage platform-specific data to analyze and continuously refine ad strategy.
• Implement A/B testing methodologies to evaluate creative, audience segments, and keyword performance.
• Assist with end-of-month metric aggregation for key retail media accounts

Creative & Platform Coordination

• Coordinate with Creative team on asset development tailored to platform specifications – leverage Basecamp for internal creative and ad copy requests.
• Request and refresh creative assets based on promotional cycles and campaign objectives.

Budget Management & Invoicing

• Manage advertising budgets across multiple platforms — ensuring pacing aligns with monthly and quarterly plans.
• Assist with PO creation, invoice processing (via Esker), and reconciliation against spend trackers.
• Maintain and update internal budget tracking files.

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.