Head of Content Strategy

About The Role

Reporting to the Chief Marketing Officer and working cross-functionally to drive brand messaging, targeted demand generation and nurture content, this Head of Content Strategy knows what it takes to head up and implement a highly scalable content engine that sets the Candid Health brand apart, motivates change, and fosters buying consensus for our technology.

You bring expertise in crafting, implementing, and leading a buyer-focused strategy that engages buyers and elevates our brand in the minds of other key audiences (including media, employees, recruits, and investors). In addition to content creation, you demonstrate expertise with social media, earned and paid media strategies.

You fuel growth by emphasizing quality and quantity of our publishing, growing creative formats from text and visual to video and audio, and collaborating across our team (including Demand, Experiential, Brand Design, Product Marketing, and Sales teams), as well as with external partners to expand our promotional channels to reach our target audiences.

What you’ll be doing

• In collaboration with the CMO, drive our brand narrative and AI positioning

• Set overall editorial and enterprise content marketing strategy, planning and delivering content narratives that solidify Candid’s brand positioning and meet the buying objectives of our target accounts

• Lead an external team of copywriters and communications professionals (PR), as well as agency partners

• Develop thought leadership, experiential (event) programming/promotion, and full-funnel content assets

• Integrate all content to ensure consistency across the program and expand our approach to new mediums and formats through strategic testing

• Adapt our content voice, tone, and presence to deliver connected and cohesive content experiences that improve audience interactions contextually across all channels

• Set clear goals and content Key Performance Indicators aligned to our commercial objectives and actively manage the overall strategy and team to those goals

• Collaborate cross-functionally on content strategy and project planning, particularly with Demand and Sales functions

Who you are

• 6+ years of content marketing experience in enterprise SaaS, ideally in healthcare or fintech

  • At least 3 years of this experience should be in a leadership capacity

• Portfolio or work examples that demonstrate strong writing and analytical skills across multiple mediums is a must

• Experience working with creative team members to execute design and/or creative-driven solutions

• Strong understanding of content marketing tactics, including SEO, email marketing, and web analytics

• Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all recommendations

• Strong marketing strategy skills, especially in creating omnichannel customer engagement that is personalized based on key customer insights

• Strong organizational and project management skills to effectively manage multiple partners and projects with tight deadlines

• A doer who thinks strategically and acts tactically

• Experienced with people and/or team management, including external vendors

Location

We are looking for employees to join our in-person culture in our New York City, San Francisco, or Denver Offices. Our weekly schedule is 4 days in-office and 1 day working remotely.

Pay Transparency

The estimated starting annual salary range for this position is $187,000 - $253,000. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.