Sales & Events Coordinator

Overview

A proactive and detail-oriented Sales & Events Coordinator is needed to support the sales team’s success by providing the necessary tools and resources to maximize their effectiveness and drive revenue growth. Working cross-functionally, this individual orchestrates sales events and initiatives, including tradeshows, barista activations, and customer meetings, while also overseeing swag, POS materials, and sales collateral.

This hybrid role works in the Downtown LA Arts District office Tuesday through Thursday.

Responsibilities

• Partner with Sales, Marketing, and Creative to ensure timely delivery of materials for customer meetings and trade activations
• Take ownership of organizing customer-facing materials and ensure field teams have timely access to sales assets
• Coordinate logistics for regional and national events such as tradeshows, barista engagement events, selling shows, and café pop-ups. This includes planning, product shipment, booth setup, and on-site support ensuring a smooth and successful execution that drives brand trial and deepens customer relationships
• Maintain event calendars and workback schedules to ensure flawless execution and alignment with selling seasons
• Manage timelines, budgets, vendor relationships, and internal alignment across events
• Oversee and maintain inventory of branded merchandise and point-of-sale materials
• Liaison between Quality and Customer Service teams to flag and support resolution of product quality control issues
• Support field sales needs and communications across functions
• Assist in planning national sales meeting logistics and team experiences
• Assist the Sales Operations Manager with customer contracts, forecasting inputs, and Salesforce reporting. Help maintain process documentation and assist with ad hoc project work.

Qualifications

Required Skills & Abilities

• Highly organized and able to manage multiple projects independently to deliver on time and within scope
• Forward thinker with the ability to anticipate business needs and help drive change and impact
• Comfortable working independently, yet highly collaborative with cross-functional teams
• Thrives in a fast-paced, evolving environment; can shift priorities and navigate ambiguity with confidence
• Builds strong relationships and facilitates smooth project execution through skilled internal and external communication and collaboration
• Creative problem solver

Qualifications

• 2+ years in sales coordination, event planning, or marketing support. CPG Food & Beverage industry a plus.
• Strong organizational and project management skills
• Ability to manage competing priorities and adapt to rapidly changing situations
• Strong written and verbal communication skills — comfortable interfacing with customers, vendors, and internal leadership
• Detail-oriented with a bias for action — you follow through, close loops, and drive to completion
• Confident working cross-functionally with Sales, Creative, and Marketing teams
• Proficient in Google Workspace, Excel, and project management tools
• Experience with Salesforce, or similar platforms preferred
• This role requires 15-20% travel for tradeshows and events

The expected salary range for this position is between $65,000 - $75,000 per year based on a full-time schedule.  Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.