Senior Director, Content Marketing - job 1 of 2
Skills
- Proven experience creating and scaling content strategy for B2B enterprise SaaS.
- Strong executive communication and stakeholder influence at VP/C-suite levels.
- Expertise in content planning, SEO, editorial standards, governance, and distribution.
- Experience with content management and marketing platforms and tooling.
- Data-driven approach to measure and optimize content performance.
Responsibilities
- Define and evangelize the global content strategy across Marketing, Product Marketing, Industry, and Regional teams.
- Align senior stakeholders and cross-functional teams around content priorities and audience journeys.
- Build and operationalize scalable content infrastructure: editorial standards, governance, processes, and measurement.
- Oversee content planning and distribution across the funnel from brand awareness to customer expansion.
- Establish KPI frameworks, track performance, and iterate via a test-and-learn roadmap.
- Develop localization approaches with regional leads to balance global consistency and local relevance.
- Lead, mentor, and grow a team of content strategists, editors, and writers; manage agency partnerships as needed.
- Evaluate and evolve tools, systems, and workflows, including thoughtful integration of AI for content optimization.
Education
- Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent experience.
- Advanced degree (e.g., Master’s, MBA) preferred but not required.
Benefits
- Competitive compensation and equity (RSUs)
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off and parental leave
- Comprehensive medical, dental, vision, life, and disability coverage
- Fertility and family services
- Professional development stipend and formal career pathing
- Curated in-office experiences and hybrid work support
- Volunteer programs and donation matching
- Employee Resource Groups and inclusive culture
Average salary estimate
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