Value & Marketing Insights Team Lead

Job Description

Location: Remote

Contract: Full-time. If hired outside Finland or North America, role will be structured as an Independent Contractor Agreement with full benefits.

Reports to: VP of Product & Marketing

Direct Reports: 3 (Data Analysts / BI roles)

About BrandBastion

At BrandBastion, we help the world’s biggest advertisers and fastest-growing disruptors turn social media conversations into brand growth. Our platform combines cutting-edge AI with expert community management to protect, engage, and grow brands at scale. We’re agile, premium, and built for marketers who know that community is the new growth engine.

Role Overview

We are looking for a Value & Marketing Insights Team Lead who specializes in marketing analytics. You will own how we measure and communicate the impact of BrandBastion across organic social and paid performance. Your job is to turn messy engagement and performance data into clear narratives, ROI frameworks, and executive-ready insights that help customers renew, expand, and win internally.

This is not a back-office BI role. You will work directly with Customer Success, Sales, Marketing, and Product to define what “value” means, prove it with data, and package it into reporting that resonates with decision-makers. The core of the role is marketing measurement, performance analysis, and storytelling.

Key Responsibilities

Marketing measurement and value frameworks

• Define and own BrandBastion’s measurement approach for customer impact across engagement, moderation outcomes, sentiment, and paid performance signals when available.
• Build ROI models and reporting templates that connect platform activity to business outcomes and customer goals.
• Partner with Product and Customer Success to standardize “metrics that matter” by segment and use case.

Executive storytelling, case studies, and go-to-market analytics

• Own customer case studies end to end, from analysis to narrative to final deliverables for Sales and Marketing.
• Produce benchmark and insights reports that help position BrandBastion in the market and support pipeline.
• Turn data into clear recommendations that a VP of Marketing or Head of Social can act on.

Customer health and performance reviews

• Run a monthly review of key accounts covering usage, feature adoption, goal progress, and realized value.
• Identify churn risk signals and propose concrete intervention plans with Customer Success (playbooks, strategy shifts, enablement).
• Build simple, repeatable scorecards that help CS and Sales align on where to focus.

Team leadership

• Lead and develop a team of analysts with a focus on marketing measurement, clarity, and decision-ready insights.
• Set priorities and standards for reporting, analysis quality, and narrative consistency.

Must-have qualifications

• 5+ years in marketing analytics or performance marketing analytics, ideally in B2B SaaS, AdTech, MarTech, or an agency serving enterprise brands.
• Deep understanding of social media marketing metrics and paid performance, including how to interpret results and tradeoffs (creative, audience, placement, frequency, incrementality).
• Experience working with social platform reporting ecosystems (Meta, TikTok, YouTube, X, Reddit), either directly or via client reporting.
• Experience with attribution concepts (multi-touch, view-through, lift), experimentation (A/B tests), and measurement pitfalls (platform differences, sampling, missing baselines).
• Strong experience building ROI narratives and executive-ready reporting, including QBRs, case studies, benchmarks, or business reviews.
• Strong Analytical Background: You’re skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. You can dive deep into complex datasets and emerge with actionable insights.

• Marketing experience is a must-have: You know how to measure and report on organic social and paid social media performance, including engagement, reach, CTR, CVR, CAC, ROAS, and incremental lift, and you can explain what the numbers mean for the business. You fully understand social media and ads end to end, and you can translate platform metrics into business impact through strong KPI design, reporting, and narrative insights.
• Business Savvy Storyteller: You understand marketing and sales dynamics and know how to turn data into stories that resonate with executives and decision-makers.

• Strong Analytical Background: You’re skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. You can dive deep into complex datasets and emerge with actionable insights.
• Marketing & Product Mindset: You understand funnels, campaigns, attribution, and customer journeys, as well as how product features create customer value.
• Proactive & Collaborative: You thrive working across functions, balancing multiple stakeholders, and driving projects from idea to execution.
• Excellent Communicator: Both written and verbal, with the ability to make complex concepts simple and engaging.

• Experience in SaaS, AdTech, or MarTech industries.
• Familiarity with social media marketing metrics and advertising ROI.

• Play a pivotal role in shaping how BrandBastion demonstrates and communicates value.

• Work closely with leadership and across departments, making a direct impact on growth.
• Be part of a fast-growing, global, and innovative team redefining social media management.
• Market rate competitive compensation
• 4-5 weeks paid time off annually
• Fully remote work