Value & Insights Team Lead

Job Description

Location: Remote

Contract: Full-time. If hired outside Finland or North America, role will be structured as an Independent Contractor Agreement with full benefits.

Reports to: VP of Product & Marketing

Direct Reports: 3 (Data Analysts / BI roles)

About BrandBastion

At BrandBastion, we help the world’s biggest advertisers and fastest-growing disruptors turn social media conversations into brand growth. Our platform combines cutting-edge AI with expert community management to protect, engage, and grow brands at scale. We’re agile, premium, and built for marketers who know that community is the new growth engine.

Role Overview

We are looking for a Value & Insights Team Lead to bring data to life across the business. This is not a traditional back-office analytics role. You will be the bridge between numbers and narrative - helping us uncover insights, quantify ROI, and translate complex data into compelling stories that drive decision-making, marketing impact, and customer success. You will not just respond to requests, you will proactively scan performance and usage across accounts and bring clear recommendations to the business.

You will work across marketing, sales, customer success, and product, owning analytics initiatives that demonstrate the value of BrandBastion’s solutions both internally and externally. From shaping product ROI cases, to building standout customer case studies, to guiding feature prioritization with data, this role is central to how we communicate value to customers and the market.

Key Responsibilities

• Analytics & ROI
• Design and run analyses that demonstrate the ROI of our plans, features, and solutions.
• Partner with Product to define the metrics that matter most to customers and the business bringing them to the front of our Platform.
• Build dashboards and reporting frameworks that drive better decision-making and visibility for clients.
  
• Storytelling & Case Studies
• Own the development of customer case studies from start to finish, working with Customer Success and Marketing to highlight impact.
• Translate raw data into compelling narratives for sales decks, marketing campaigns, and investor communications.
• Create benchmark reports and thought-leadership content that position BrandBastion as a category leader.
  
• Cross-Functional Business Partnering
• Collaborate with Sales to provide data-driven insights that help win new deals and expand accounts.
• Support Customer Success with analytics that demonstrate customer performance and value.
• Work with Product to measure adoption, evaluate impact, and guide roadmap prioritization.

• Customer health and churn risk
• Run a regular review, at least monthly, of all key client accounts to assess platform usage, feature adoption, and performance versus goals.
• Identify early churn risks driven by low usage or weak results, and immediately recommend corrective actions to Customer Success.
• Partner with Customer Success and Product Enablement leadership to turn these findings into playbooks for upsell, rescue plans, and product or strategy changes.

• Team Leadership

• Lead, coach, and develop a team of 3 analysts, ensuring high-quality execution and continuous skills growth.
• Set the roadmap, priorities, and processes for the Data & Insights function.
• Foster a culture of accuracy, insightfulness, and storytelling across all analytics outputs.

• Business Savvy Storyteller: You understand marketing and sales dynamics and know how to turn data into stories that resonate with executives and decision-makers.

• Strong Analytical Background: You’re skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. You can dive deep into complex datasets and emerge with actionable insights.
• Marketing & Product Mindset: You understand funnels, campaigns, attribution, and customer journeys, as well as how product features create customer value.
• Proactive & Collaborative: You thrive working across functions, balancing multiple stakeholders, and driving projects from idea to execution.
• Excellent Communicator: Both written and verbal, with the ability to make complex concepts simple and engaging.

• Experience in SaaS, AdTech, or MarTech industries.
• Familiarity with social media marketing metrics and advertising ROI.

• Play a pivotal role in shaping how BrandBastion demonstrates and communicates value.

• Work closely with leadership and across departments, making a direct impact on growth.
• Be part of a fast-growing, global, and innovative team redefining social media management.
• Market rate competitive compensation
• 4-5 weeks paid time off annually
• Fully remote work