Director of Marketing
Skills
- Proven leadership of marketing teams with strong cross-functional collaboration skills
- Hands-on experience in demand generation, digital marketing, ABM, content, paid media, and events
- Deep familiarity with martech stacks, marketing automation, CRM integration, and analytics
- Strong analytical skills to measure campaign performance and optimize for ROI
- Excellent writing, editing, and communication abilities
- Project management and budget management experience
- Experience with B2B software/ERP/CRM marketing preferred
Responsibilities
- Develop and execute a data-driven marketing strategy across demand generation, content, ABM, paid media, and events to drive qualified pipeline and revenue.
- Build and manage high-performing marketing programs that deliver measurable ROI and move prospects through the funnel.
- Partner with Sales and BDR teams to optimize lead quality, handoffs, and conversion rates.
- Oversee and optimize the martech stack, automation, analytics, dashboards, and reporting to measure marketing contribution to pipeline and revenue.
- Manage creative, brand messaging, social strategy, thought leadership content, newsletters, and customer communications.
- Manage marketing budget, vendors, and agency/sub-contractor relationships to ensure performance and alignment with strategy.
- Present performance, insights, and recommendations to the Executive Team to inform strategic decisions.
Education
- BS/BA in Marketing, Communications, Business, or related field strongly preferred
- Advanced degree (MBA or equivalent) is a plus but not required
Benefits
- Competitive total targeted annual compensation range $155K–$200K
- Medical, dental, and vision coverage
- Company-paid life insurance and options for additional coverages
- 401(k) plan
- Paid time off accruals and company-paid holidays
- Remote work opportunity
- Tuition reimbursement and continuous learning opportunities
- Employee recognition and leadership programs
- Annual company conference and employee referral bonus program
- Opportunities for community and humanitarian involvement
Average salary estimate
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