Content Director & Community Manager (UpSwing)

At Bellota Labs, we’re building the world’s premier destination for poker training—empowering players of all skill levels to win more at the tables. With a track record of elite coaching, strategic content, and an engaged community, we’re now looking for a Content & Community Manager to help us scale to new heights.

In this high-impact, cross-functional role, you’ll lead initiatives that touch every part of the user experience—from content creation and live coaching sessions to marketing campaigns and community engagement. If you’re a knowledgeable poker player with a knack for content, communication, and execution, this is your chance to shape the future of one of poker’s most respected brands.

Join us as we continue to redefine how players learn, connect, and win.

• Content Management
• Coordinate with coaches, editors, and project managers to produce and publish high-quality YouTube content
• Manage the release schedule for premium training modules on the Upswing Poker platform
• Oversee scheduling and execution of live coaching webinars
• Collaborate with QA testers to ensure content accuracy and presentation quality

• Email Marketing
• Partner with the content and CRM teams to send 2+ high-quality emails per week, including strategy quizzes, new articles, and product promotions
• Ensure timely member communication regarding product updates and new releases
• Track and report on performance metrics in collaboration with the CRM Manager

• Project Management
• Drive cross-functional initiatives such as new product features, UI enhancements, or course development
• Organize timelines, team communications, and deliverables across departments

• Community Management
• Maintain and monitor our Discord and Facebook communities to foster a positive player experience
• Interface with moderators and community managers to manage operations and user feedback
• Surface meaningful community insights that inform product and content strategy

• Affiliate Program Management
• Manage relationships with a select group of affiliates
• Review and approve new affiliate applications
• Provide ongoing communication and support to affiliate partners

• Copywriting & Communications
• Write compelling, strategic copy for marketing emails, product pages, social posts, and internal projects
• Ensure brand voice and clarity across all external touchpoints

• Marketing Strategy
• Continuously improve and iterate on content workflows, engagement strategies, and growth experiments
• Stay current on industry trends and explore new formats and platforms for growth

• Tier 2 Support
• Handle escalated customer support tickets that require poker-specific knowledge
• Help community members navigate the platform and access relevant training resources

• Deep understanding of poker strategy and the player journey from beginner to expert
• 3+ years of experience in content creation, marketing, or community management
• Strong writing skills, particularly for email and social media content
• Demonstrated experience managing cross-functional projects or campaigns
• Self-motivated, organized, and comfortable working independently
• Excellent communication and collaboration skills
• Bonus: Familiarity with tools like Trello, Notion, or Asana
• Bonus: Experience with email marketing platforms like Keap, Mailchimp, or Klaviyo

• Work from anywhere – This is a fully remote role with flexible hours
• Live and breathe poker – Immerse yourself in strategy, training, and the game you love
• Collaborate with the best – Work alongside elite coaches, marketers, and creators
• Access to top-tier training – Full access to the Upswing Poker course library
• High autonomy, real impact – Take ownership of your role and shape our next chapter

Join Bellota Labs and help us create smarter, more successful poker players every day. If you’re passionate about the game and ready to make an impact, we’d love to hear from you.