Store Events Manager (Hybrid)

Hybrid role in the corporate office, along with 40% time in store based on event needs, planning, set up, pre walks, etc. 

Results-driven manager responsible for the ideation, planning, and execution of high-impact events in close collaboration with Marketing, Vendor, Merchant and cross-functional partners. Provides on-site leadership to carry events from concept through execution, ensuring a strong finish through post-event recaps, performance analysis, and actionable insights. Drive sales, conversion, and brand engagement through strategically designed experiences that elevate the customer journey and deliver measurable business outcomes.

Essential Functions:

• Manage, plan and execute all Special Events, beauty, fashion, omni, vendor and other related events, store openings and anniversaries
• Review post-event business performance and recap essential partners 
• Manage resources including budgets, advertising, social content support, communications/PR, marketing and visual requests
• Manage multiple events and priorities simultaneously, adapting quickly to changing business needs and store conditions. 
• Serve as the primary point of contact for all external parties (community partners, freelance resources, etc.)
• Research and create innovative customer experiences for Belk stores that will drive traffic, conversion and increase sales
• Produce detailed information on corporate sweepstakes, promotions and other programs with legal support
• Communicate special event programs to corporate, store and vendor partners
• Monitor major retailers across the country that are hosting special events. Update our special events files accordingly to always be able to offer our stores new and event ideas and opportunities 
• Work with merchants on logistics for major events, public appearances and event contests, etc.
• Work directly with eCommerce to publicize events and promotions Belk.com
• Propose, manage and maintain seasonal budgets and invoice process on a weekly/monthly basis
• Support and attend all major events including, but not limited to personal appearances, corporate initiatives, and new store openings, etc. 
• Travel to and assist stores with special events where necessary
• Coordinate all advertising turn-ins related to special events including direct mail, digital, etc. 
• Facilitate public relations and media opportunities as related to special events
• Ensures projects are delivered on time and within budget; errors or missed deliverables can cause significant delays and increased use of time, resources, and funds.
• Collaborates with internal teams and external vendors to coordinate project phases, schedules, and planning discussions.

Education:

• Bachelor's degree and/or equivalent years of experience required

Work Experience:

• Special event production experience required

Knowledge, Skills & Abilities:

• Must work well under pressure with ability to pivot and deliver on tight timelines
• Ability to build cross-functional relationships with merchants and other internal/ external partners
• Excellent communication skills, both oral and written. 
• Strong presentation/public speaking skills
• Detail oriented
• Elevated taste level, fashion savvy, pop and event culture aware
• Strong computer skills including Microsoft Excel, PowerPoint, visual software, etc.
   

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