Coordinator, Digital Marketing

Responsibilities

• Assist in the creation, scheduling, and deployment of email marketing campaigns with a focus on driving conversions for flagship programs including meetings, membership, and publications.
• Support social media scheduling, content creation and posting, monitoring of key issues, and community interaction to drive engagement and loyalty with the ASCO community.
• Maintain and update website content, ensuring accuracy, brand consistency, and search engine optimization (SEO)/generative engine optimization (GEO) best practices to drive traffic and enhance content discoverability.
• Gather copy and graphics for paid digital campaigns and coordinate review and approval with internal teams and digital marketing agency.
• Create, proofread, and/or edit content and images/assets for digital marketing campaigns.
• Track and report on campaign performance metrics for email, web, paid, and social media to inform data-driven decisions. Generate and distribute monthly digital marketing performance reports.
• Conduct research on digital marketing industry trends/best practices and competitor tactics to identify new opportunities.
• Perform regular quality assurance checks on emails, landing pages, social media posts, and website updates to ensure flawless execution.
• Support the digital team by tracking campaign deliverables and deadlines, managing channel editorial calendars, and upkeeping division project management tools including Airtable and division Teams site.
• Ability to work east coast business hours to contribute to stakeholders and business needs.

Required Education and Experience

• Bachelor’s degree in marketing, digital marketing, communications, or a related field or equivalent years of experience
• 2-3 years of experience working in a marketing department and/or on a digital marketing team
• Professional experience with MS Office and digital marketing tools, including social media management platforms, email marketing systems, project management tools, and web content management systems
• Demonstrated versatility in writing styles, including social media posts, marketing copy, web copy, and email copy

Preferred Education and Experience

• Experience with oncology marketing and/or non-profit/association marketing
• Experience with specific digital marketing/project management tools, including Adobe Campaign, Sprout Social, Webiny, and Airtable

Competencies

• Excellent organizational skills and attention to detail
• Strong communication skills, including written, with the ability to clearly convey and receive information with all levels
• Strong project management skills, with an emphasis on working across teams and departments identifying efficiencies to accomplish results
• Effective self- and time-management, with ability to exercise independent judgement in prioritization, analysis, and decision making
• Tech savvy with an openness to quickly embrace and learn new technology
• Comfortable working in a fast-paced environment with tight deadlines and shifting priorities; ability to be flexible in a quickly changing environment

ADA/Physical Requirements

Fast-paced office environment.

Travel

1-5 days/yr

Generous Benefits Package:

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge
• Flexible Spending Account(s)
• Healthcare Savings Account
• Disability and Life Insurance

The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion.