Creator Partnerships Manager

About Agentio

Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement with AI—so work that took months now happens in minutes.

We’re on a mission to transform a $600B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating: Unilever’s CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world’s largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes; Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, DoorDash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels.

Agentio’s investors include Benchmark, Craft, and AlleyCorp. Agentio has been named to Forbes’ list of Next Billion Dollar Startups, 2025. We've raised $16M to date, our product is already used and loved by the world’s leading marketers and creators— and we’re just getting started.

About the role

Agentio is scaling the next generation of creator partnerships — built for a world where creators drive the most authentic and effective brand advertising. As the fifth member of the Creator Partnerships team, you’ll play a pivotal role in shaping how we identify, acquire, and grow creators across YouTube, Instagram, and beyond.

Reporting to the VP of Creator Strategy, and collaborating closely with the CEO and Head of Brand Sales, you’ll own the full lifecycle of creator acquisition and relationship management. This role blends outbound sales, operational design, and AI-powered innovation. You’ll bring structure and velocity to our pipeline, while continuously improving how our GTM organization functions.

You thrive in fast-paced, early-stage environments and see ambiguity as opportunity. You love experimenting with new tools, optimizing workflows, and finding smarter ways to connect brands and creators at scale. This is both a sales and systems role — one that requires creative problem-solving, empathy for creators, and the curiosity to constantly improve how we work.

What you’ll do

Creator Acquisition & Relationship Management

• Own a large pipeline of brand-safe, high-performing creators, primarily across YouTube and Instagram, while identifying emerging talent on emerging platforms.

• Conduct thoughtful, high-touch outreach that drives 25+ outbound creator meetings per week — using personalization, data, and creative positioning rather than volume-based prospecting.

• Build authentic relationships with creators and managers that extend beyond single campaigns; focus on long-term partnership potential and creator growth.

• Confidently represent Agentio in external meetings, pitches, and events, clearly articulating our value proposition and disruptive vision for the creator economy.

AI-Driven GTM Efficiency

• Leverage AI tools to streamline prospecting, personalize communication, analyze creator performance data, and automate CRM management.

• Help design and implement new AI workflows that make our outreach, follow-ups, and deal tracking smarter and faster.

• Partner with the GTM Operations team to identify where intelligent automation can replace manual processes and free up time for high-impact relationship work.

• Act as an internal AI advocate — sharing learnings and continuously testing new tools to drive scale and efficiency.

Operational Excellence & Cross-Functional Collaboration

• Partner with Product, Data, and Brand teams to translate creator insights into platform improvements and campaign recommendations.

• Collaborate with the Creator Experience team to ensure that newly onboarded creators are set up for long-term success and satisfaction.

• Maintain meticulous CRM hygiene — updating deals, tracking communication, and ensuring data accuracy for visibility across GTM leadership.

• Introduce process improvements that enhance forecasting, pipeline visibility, and conversion consistency.

Performance Insights & Growth

• Analyze creator performance and campaign outcomes to refine acquisition strategies and prioritize high-performing creator segments.

• Collaborate with the VP of Creator Strategy, Data and Product teams to surface insights that improve targeting, conversion, and creator health.

• Share learnings and market feedback with leadership to inform broader GTM and marketplace strategy.

What you bring

• 2–5+ years of experience in creator partnerships, influencer management, or high-volume sales — ideally within a fast-paced startup or creator platform.

• Proven success exceeding aggressive acquisition or sales targets.

• Deep understanding of the YouTube and/or Instagram creator ecosystem, with an eye for talent across other emerging platforms.

• Demonstrated ability to identify, pitch, and close high-value creators or creator-managed relationships.

• Highly organized with experience using CRM systems and structured outreach workflows.

• Analytical mindset with comfort using data to guide decision-making.

• Willingness to travel for creator events, conferences, and industry gatherings.

About You

• AI-native: You actively use AI tools to personalize outreach, accelerate workflows, and analyze performance. You’re curious, experimental, and always finding ways to integrate smarter tech into your day-to-day.

• Builder mentality: You thrive in early-stage environments where you can create structure, test ideas, and iterate quickly.

• Empathetic operator: You understand creators are running businesses — you approach every interaction with curiosity, respect, and long-term value creation in mind.

• Highly organized and operationally excellent: You think in systems and understand how your work connects to the broader GTM engine.

• Competitive but collaborative: You want to win, but you’re just as invested in helping the team succeed.

• Positive, proactive, and resilient: You see challenges as opportunities to improve and grow.

In 6 Months, You’ll Have:

• Built and managed a high-quality creator acquisition pipeline and referral network that consistently drives revenue.

• Introduced AI- or process-driven improvement to the Creator Partnerships workflow.

• Developed relationships with key management firms and top-tier creators.

• Delivered measurable contributions to Agentio’s GTM efficiency and creator network expansion.

• Proven your readiness for leadership opportunities as the team scales.

What You'll Get

• The opportunity to build a first-of-its kind business as an early team-member and make a meaningful impact in the way brands share their stories and creators live off their work.

• Crash-course in what it takes to scale a start-up with first-hand exposure to the different foundational business drivers and needs.

• A collaborative, transparent, and engaging work environment.

Benefits & Perks

• Flexible PTO – Take the time you need to recharge

• Comprehensive Health Coverage – Top medical plan through Aetna

• Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian

• 401(k) Retirement Plan – Invest in your future while you build your career

• $100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners

• Free Lunch 3x a week! – We order lunch as a team on Mondays, Wednesdays, and Fridays

• Gym in the building! – Your workout, right downstairs

The estimated base compensation for this role is between $100,000 & $130,000. Individual compensation is determined by skills, qualifications, and experience. In addition, this role is eligible for commission, equity, and competitive benefits.

Agentio is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law