44134143753 - Copywriter
Job Title: Copywriter
Employment Type: Full-time; Remote
Schedule: Time zone shifted support for CST (prefers within 2 hr window)
Industry: Apparel
About the Role
We are seeking a Copywriter to join our creative team and help shape the voice of the brand. This role is about crafting copy that does more than inform — it inspires, connects, and sells. From product descriptions to ad campaigns, your words will balance performance-driven features (UPF sun protection, quick-dry fabric, hidden pockets) with lifestyle storytelling that captures Poncho’s adventurous spirit.
You’ll be responsible for developing messaging across multiple touchpoints — e-commerce, paid ads, email campaigns, social captions, and more. The ideal candidate understands how to shift tone depending on the audience and platform while staying true to Poncho’s approachable, outdoor-focused brand voice.
Responsibilities
Write clear, compelling copy for:
- Ad campaigns (Meta, TikTok, Google).
- Product pages and descriptions for e-commerce.
- Social captions that drive engagement.
- Email campaigns and landing pages that convert.
- Translate technical product features (fabric performance, hidden functions, durability) into benefit-driven language customers can instantly connect with.
- Maintain and evolve Poncho’s brand voice — adventurous, approachable, and rooted in performance.
- Collaborate with creative strategists, designers, and video editors to ensure copy and visuals work seamlessly together.
- Proofread and edit content to ensure clarity, accuracy, and brand alignment.
- Stay updated on digital marketing and social trends to keep messaging fresh and relevant.
Ideal Candidate
- Strong portfolio of digital marketing and lifestyle copy (ads, product pages, social, and email).
- Proven ability to blend functional messaging with storytelling — making technical features exciting and relatable.
- Exceptional attention to detail, grammar, and tone consistency.
- Comfortable working across multiple platforms with varying copy needs (short-form captions, long-form product storytelling, performance ad copy).
- Experience with lifestyle, outdoor, or apparel brands is a plus.
- Collaborative mindset — able to take feedback, work with creative partners, and contribute ideas.
Average salary estimate
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