Lead Product Marketing Manager - job 1 of 2
Skills
- Experience marketing advertising or measurement products such as paid media or sponsored listings.
- Ability to identify and communicate value of performance-based advertising to stakeholders and customers.
- Strong perspective and leadership in advertising measurement.
- Project management skills with attention to detail.
- Data-driven and analytical mindset with customer insight utilization.
- Creative problem-solving and continuous learning attitude.
- Strong verbal and written communication tailored to the audience.
Responsibilities
- Become an expert on Zocdoc’s product suite, differentiators, customers, and competitors.
- Drive product adoption of Sponsored Results using clear value propositions, positioning, and launch strategies.
- Track competitive ad trends and evolving advertiser expectations to inform roadmap.
- Gather and surface audience and industry insights to shape product and marketing strategies.
- Partner with Product and Revenue teams on ads roadmap, formats, pricing, and targeting.
- Collaborate cross-functionally to drive marketing efforts aligned with growth objectives.
- Educate internal teams on communicating Sponsored Results’ unique value.
- Develop launch materials, messaging frameworks, and value proposition recommendations.
Education
- Bachelor’s degree or higher preferred in marketing, business, or related field.
Benefits
- Flexible hybrid work environment
- Unlimited PTO
- 100% paid employee health benefits
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave for employees with 5+ years
- Competitive parental leave
- Cell phone reimbursement
- Great Place to Work Certified
- Catered lunch and snacks daily
- Commuter benefits
- Convenient Soho location
Average salary estimate
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Our mission is to give power to the patient. We believe there’s no better way to help you have the great healthcare experience you expect and deserve.
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