Senior Director, Brand Media Strategy & Planning (Retail)

The Role

As Senior Director of Brand Media Strategy & Planning, you will serve as a strategic leader within the agency, developing innovative, brand forward, cross-channel media strategies that effectively connect brands with their target audiences while addressing full-funnel business objectives. This senior role requires both visionary leadership and tactical expertise to craft compelling narratives that drive measurable outcomes across the full consumer journey.

The ideal candidate will possess a deep understanding of the evolving media landscape, consumer behavior patterns, full funnel measurement and emerging/innovative platforms, combined with exceptional storytelling abilities to translate complex ideas into compelling campaign platforms that resonate with both clients and target audiences.

TL;DR, you will be able to identify the “aha” strategic media statement that will guide full funnel tactical executions.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $138,000 - $165,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

#LI-Remote

• Leading the overarching guidance of cross-channel media strategies across Branded Content Sponsorships, Programmatic (Display, Video, TV, OTT, Audio, DOOH), Social, Search
• Ability to identify “out of the box” media executions that are creative led and first to market with the belief that everything and anything can be media!
• Working closely with Comms & Audience Strategy teams to identify and analyze category, cultural, and consumer insights to inform strategic approaches and media mix recommendations
• Developing deep understanding of client businesses, industries, and competitive landscapes
• Fostering collaboration between media, creative, data, analytics, and account teams to ensure proper execution of strategies
• Driving strategic innovation within the organization, facilitating new channel exploration and partner RFPs
• Representing the agency's strategic point of view in client presentations and contributing to new business pitches

• 8+ years of experience in media planning, media strategy, connections strategy, or related fields
• Proven track record developing and optimizing integrated media strategies across branded content/sponsorships, traditional and digital channels
• Experience leading cross-channel client engagements with minimal oversight
• Background in client and executive relationship management at a senior level
• Experience contributing to & presenting at new business pitches 
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to translate complex stories into a simplified approach
• Outstanding communication and presentation skills that inspire clients and teams
• Proficiency in media planning tools and research platforms
• Understanding of measurement methodologies and attribution models
• Experience in retail/apparel industry
• Bachelor's degree in marketing, communications, business, or related field

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.