Chief Marketing Officer (CMO)

Summary

The Sears Institute is seeking a visionary Chief Marketing Officer (CMO) to lead our marketing strategy and execution across all channels. As CMO, you will be responsible for shaping brand positioning, driving growth, and expanding our reach in regenerative medicine, wellness services, and consumer health products.

You will oversee brand strategy, creative direction, digital marketing, content, communications, and patient/customer acquisition. The role requires a balance of strategic thinking and hands-on leadership to guide a multidisciplinary team while ensuring measurable outcomes that support the Institute’s mission.

Our Values

• Patient First – Compassion, dignity, and personalized care.
• Excellence in Regenerative Medicine – Commitment to learning and practicing advanced, cutting-edge therapies.
• High-Touch Concierge Service – Every patient experience should feel personalized, premium, and seamless.
• Team Collaboration – Physicians, clinical staff, and front office working as one cohesive team.

What You’ll Do

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Position Sears Institute as a thought leader in regenerative medicine and wellness.
• Establish KPIs and reporting systems to measure ROI, growth, and engagement.
• Represent marketing strategy at the executive level, partnering with Dr. Sears and other leaders.

Brand & Communications

• Lead brand positioning, messaging, and visual identity across platforms.
• Oversee internal and external communications, including PR and media relations.
• Ensure compliance with healthcare marketing guidelines.

Digital & Growth Marketing

• Own acquisition and retention strategies for patients, subscribers, and product customers.
• Drive growth across digital channels (email, social, SEO, paid media, affiliate partnerships).
• Scale CRM and lifecycle marketing initiatives to increase patient loyalty and sales.

Team Leadership & Development

• Manage and mentor a cross-functional team including content creators, digital marketers, designers, and analysts.
• Build scalable workflows, processes, and SOPs for efficient campaign execution.
• Foster a culture of creativity, accountability, and continuous improvement.

Key areas of ownership that you will drive forward for the organization personally, and collaborating cross-functionally

• Brand Leadership: Ensure consistent, premium brand representation across all marketing, patient-facing, and product channels.
• Growth & Acquisition: Drive measurable growth in patient leads, subscribers, and product customers through integrated marketing campaigns.
• Content & Creative Strategy: Oversee development of compelling, compliant, and on-brand content that strengthens thought leadership and audience engagement.
• Data & Performance: Establish clear KPIs, dashboards, and reporting systems to track ROI, patient acquisition, retention, and revenue impact.
• Cross-Functional Collaboration: Partner with clinical teams, product development, and executive leadership to align marketing strategies with organizational priorities.
• Scalable Systems: Build repeatable workflows, campaign templates, and SOPs that enable the marketing team to operate efficiently at scale.
• Team Development: Recruit, mentor, and elevate talent across content, digital, and creative teams while fostering a culture of accountability and innovation.

You should bring expertise in these areas and can help to uplevel the team in:

• Experience: 5+ years in marketing leadership roles, ideally in healthcare, wellness, or consumer brands.
• Skills: Strategic planning, brand management, growth marketing, analytics, and storytelling.
• Tools: CRM platforms, marketing automation, analytics dashboards, and performance marketing tools.
• Soft Skills: Visionary leadership, adaptability, strong communication, and a data-driven mindset.
• Style Fit: Thrives in a fast-paced, entrepreneurial environment balancing creativity and compliance.

30‑60‑90 Day Expectations

Within 30 Days, You’ll:

• Audit current marketing channels, campaigns, and brand assets.
• Align with executive leadership on growth goals and brand priorities.
• Build trust with the team and establish performance benchmarks.

Within 60 Days, You’ll:

• Launch updated brand and marketing roadmap.
• Implement campaign tracking, reporting systems, and dashboards.
• Improve efficiency of lead generation and conversion workflows.

Within 90 Days, You’ll:

• Deliver measurable growth in key marketing KPIs (leads, conversions, brand reach).
• Roll out at least one major campaign (product launch, awareness campaign, or patient acquisition initiative).
• Be the trusted owner of all marketing strategy and execution at Sears Institute.

Work Hours & Reporting

• ​​Standard schedule Monday–Friday, 9:00 a.m. – 6:00 p.m.
• Reports directly to CEO/Founder.

• Full-time employees are eligible for benefits on the 1st of the month following 60 days of full-time employment.
• Medical & Pharmacy
• Dental
• Vision
• Health Savings Account (HSA)
• Virtual Network Telehealth (including 24/7 Same-Day Virtual Urgent Care, Virtual Primary Care, Virtual Therapy, Virtual Specialty Care)
• Paid time off: 10 vacation days + 10 sick days; vacation increases after 5 years.
• 401(k) — eligible after 1 year.
• 8 Paid holidays 
• Company-provided scrubs; no dark colors (color guidelines).
• On payday, we'll provide a Catered lunch featuring organic, grass-fed, pasture-raised, and wild-caught ingredients.
• Employee discounts on clinic products/services.
• Free on-site exercise classes & equipment.
• Organic perks (e.g., organic eggs from the farm).

This job description reflects the core responsibilities and expectations for the role. Duties may evolve as the clinic grows; reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.