VP of Growth

About the Company:

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.

We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Unwrapped event.

About the Team:

The Growth team is responsible for driving global user acquisition, funnel conversion, experimentation, across World products. We build the product surfaces, funnels, incentives, and localized programs that move users from awareness → account creation → Orb/NFC verification → utility. Our team sits across Product, Marketing, Market Ops, and Community, bringing a unified, metrics driven approach to growth. We combine analytical thinking, product velocity, and local insights from users and markets to drive both scalable global growth initiatives and highly localized market initiatives.

About the Opportunity:

As the Vice President of Growth you will lead the design, execution, and scaling of World’s growth team. You will build and manage a vertically integrated growth organization that includes Product Growth, performance marketing, experimentation, regional growth leads, growth operations, community/campus programs, and localized growth initiatives. You own the full verification funnel (Orb, NFC) and will architect the systems, incentives and product features that drive exponential user growth at a reasonable // controlled CAC.

You will work closely with Product, Engineering, Market Ops, Comms and Marketing to align growth with global strategy. You will run the global experimentation roadmap, partner with country teams to deploy local playbooks, and launch new growth surfaces (mini apps, referral systems, incentive engines, country packages). As a critical member of the executive team, you report directly to the CEO and serve as the primary driver of global growth outcomes.

Key Responsibilities:

Growth Strategy & Execution

• Own the global growth strategy and KPIs

• Drive weekly and monthly verification growth across all markets

• Build and maintain a unified global verification funnel (Orb + NFC)

• Design new growth levers (mini apps, incentives, referrals, localized features)

• Drive rapid experimentation and data driven prioritization

Product Led Growth

• Own conversion and funnels in the app (account creation, NFC, Orb verification flows)

• Partner with Product Growth to build features -

  • Referrals

  • Incentive engine

  • Localized onboarding

  • Find an Orb

  • Country packages

  • Mini app hub for user onboarding

• Localize growth features for key markets

Local Marketing & Regional Growth

• Build regional growth teams and market specific playbooks

• Partner with Market Ops to run local marketing activations, events, brand pushes

• Manage performance marketing (global + local)

• Launch community/campus programs and ambassador networks

Incentives, Referrals, and CAC Optimization

• Build the global incentives engine to manage CAC dynamically
  Launch two sided reerrals and viral loops

• Use analytics to deploy country specific CAC tiers

Mini Apps & Ecosystem Growth

• Build mini apps that drive funnel completion, referrals, engagement, and retention

• Collaborate with product to create localized mini-app surfaces

• Build a framework for market specific mini-apps

Team Leadership

• Build and manage a cross functional growth team

• Hire growth PMs, analysts, performance marketers, regional leads, community leads, engineers

• Create a high accountability, experiment driven culture
  

About You

• 12 to 15+ years leading growth teams at scale in global consumer tech

• Experience running vertically integrated growth orgs

• Deep experimentation experience: A/B testing, funnel analysis, metrics design

• Highly analytical; data science or economics background preferred

• Experience with global multi market growth

• Creative and scrappy

• Strong collaboration across Product, Operations,Comms and Marketing and Engineering

• Experience owning growth funnels and delivering step change results

• Willingness to relocate to SF and travel 20% internationally to the field to where the users are

Pay transparency statement (for CA and NY based roles):

The reasonably estimated salary for this role at TFH is $350,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.