Senior Growth Marketing Manager, Social
Skills
- Deep expertise in paid social platforms (Meta, TikTok, Pinterest) and influencer marketing.
- Strong analytical skills including experience with attribution, incrementality/lift testing, and Excel/Sheets.
- Experience managing multi-million dollar marketing budgets with efficiency and strategic rigor.
- Hands-on campaign execution: bidding, pacing, audience segmentation, and creative testing.
- Experience building or optimizing paid social tech stacks and automation.
Responsibilities
- Define and scale paid social strategy across Meta, TikTok, Pinterest and emerging platforms to drive incremental growth.
- Own tracking, attribution, and incrementality measurement for paid social in partnership with analytics and third-party tools.
- Manage, mentor, and develop two direct reports to elevate team execution and impact.
- Design and run a continuous experimentation roadmap across audiences, creative, and platforms.
- Oversee campaign management: budget pacing, bid optimization, audience segmentation, and creative iteration.
- Audit and improve the paid social tech stack to unlock automation and signal improvements.
- Partner with analytics, product, and martech teams to build automated audience, creative, and reporting workflows.
- Collaborate with Brand and Creative to produce performance-driven creative that advances the brand.
- Manage agency and platform relationships to surface innovation and new opportunities.
- Deliver executive-level reporting that translates channel performance into business impact.
Education
- Bachelor’s degree in Marketing, Business, Statistics, Economics or related field preferred.
- Master’s degree in a related field is a plus but not required.
Benefits
- Remote (U.S.) work location / #LI-Remote
- Transparent salary ranges by geography
- Equal opportunity employer and inclusive hiring practices
- Reasonable accommodation available for disabilities during hiring process
- Opportunity to lead and grow a small high-impact team
Average salary estimate
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