Product Marketing Specialist

Description

About The IRONMAN Group

The IRONMAN Group is the world’s leading operator of mass participation sports, uniting millions through the transformative power of endurance events. Our mission is simple yet profound: to inspire individuals to unlock their greatest potential through sport.

We go beyond races, training plans, or finish-line medals—creating experiences that ignite passions, challenge limits, and leave a lasting impact on hearts, minds, and souls.

Since the first iconic IRONMAN® event in 1978, we’ve grown into a global phenomenon with hundreds of events spanning 55+ countries. Our diverse portfolio of world-renowned brands includes the IRONMAN® and IRONMAN® 70.3® Triathlon Series, UTMB® World Series trail-running events, Rock ‘n’ Roll® Running Series, Epic Series™ mountain bike races, and premier running events.

Join us in crafting extraordinary moments and inspiring journeys for athletes around the globe. For more, visit www.ironman.com/about-ironman-group.

Job Summary

Support the development and execution of comprehensive customer-focused regional marketing strategies that build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty. This role is ideal for a self-motivated multi-channel marketer adept at balancing creative strategy with data-driven decision-making and project management.

Key Responsibilities

Event Marketing:

• Own athlete registration and revenue targets for assigned North American events, with specialist focus on triathlon events.
• Coordinate and implement multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
• Analyze customer registration behavior trends and KPIs to inform tactical adjustments.
• Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
• Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.

Budget Management:

• Track marketing expenses and ensure efficient spending and strong ROI.

Media and PR:

• Manage on-site media relations such as credentialing, interview requests and photography and videography management.
• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.
• Continuous Improvement:
• Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.

Requirements

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–3 years of marketing experience, preferably in sports, events, or direct-to-consumer brands.
• Experience supporting multi-channel marketing campaigns, including email, social media, and grassroots/community marketing.
• Familiarity with marketing analytics and reporting tools; ability to interpret data to inform decisions.

Skills & Characteristics:

• Self-motivated team player.
• Strategic thinker with a customer-centric mindset.
• Energetic, collaborative, and adaptable under pressure.
• Excellent communication and project management skills.
• An understanding of endurance sports and communities is a plus.

Availability:

• Based in Tampa, FL. or Louisville, Colorado - Hybrid work environment
• Willingness to work weekends and non-traditional hours.
• Ability to travel 25%+ domestically.

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.