Senior Director I, Martech & Workflow Operations

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 12, 2026

Shift:

Job Description Summary:

Role Purpose
The Senior Director I, Martech & Workflow Ops, leads the rollout, integration, and user adoption of MarTech platforms (e.g., Adobe Workfront) to drive operational excellence in marketing. This role leads a team of Workflow Technologists, supporting both anthemic (long-term, high-impact) and deaveraged (agile, market-specific) workstreams. The position is accountable for automating intake, prioritization, approvals, and reporting using Workfront and AI/Agentic AI, orchestrating dynamic workflows for speed, transparency, and resource optimization—including packaging.

What You Will Do for Us

• Lead rollout, integration, and user adoption of MarTech platforms, with a focus on Adobe Workfront and workflow automation.
• Build and manage a team of Workflow Managers supporting anthemic and deaveraged content streams.
• Automate intake, prioritization, approvals, and reporting processes using Workfront and AI/Agentic AI.
• Orchestrate dynamic workflows for both anthemic and deaveraged content, ensuring speed, transparency, and resource optimization.
• Drive process improvement across marketing, advancing an efficient marketing process that drives speed and scale for all workflows.
• Ensure operational effectiveness and scalability of marketing processes through technology and continuous improvement.
• Serve as a change leader, championing MarTech adoption and workflow innovation across the organization.

Qualifications & Requirements

• 8+ years of experience in marketing operations, workflow management, or related fields.
• Proven expertise in MarTech platforms, especially Adobe Workfront, and workflow automation.
• Experience leading teams and driving technology adoption in a marketing environment.
• Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.
• Excellent communication, collaboration, and leadership skills.
• Bachelor’s degree required; master’s degree preferred.

What We Offer

• Opportunity to lead workflow transformation for a world-class marketing organization.
• Work with iconic and innovative brands.
• Be at the forefront of MarTech and workflow innovation.
• Collaborate with a diverse, high-performing team.

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.