Marketing Associate (North America) - Engine by Starling

At Engine by Starling, we are on a mission to find and work with leading banks all around the world who have the ambition to build rapid growth businesses, on our technology. 

Engine is Starling's software-as-a-service (SaaS) business, the technology that was built to power Starling, and two years ago we split out as a separate business. 

Starling has seen exceptional growth and success, and a large part of that is down to the fact that we have built our own modern technology from the ground up. This SaaS technology platform is now available to banks and financial institutions all around the world, enabling them to benefit from the innovative digital features, and efficient back-office processes that has helped achieve Starling's success.

We are on a mission to find and work with leading banks all around the world who have the ambition to build rapid growth businesses, on our technology. We are looking for future leaders to come and join our team, to build client relationships, and work with them to understand their needs and how we can solve them with Engine’s technology.

Who are Engine by Starling

Engine by Starling is transforming the banking landscape with our cutting-edge core banking software. Originally developed to power Starling, our cloud-native SaaS platform is now enabling banks and financial institutions globally to modernize operations and deliver exceptional digital banking experiences. 

Headquartered in the UK, we are now scaling globally and have offices in New York, Toronto, Dublin, Dubai and Sydney. We have recently publicly announced our major investment into the US market and are looking to build the initial team to crack the market.  

This role will be based in the New York metropolitan area and our preference is that you're located within a commutable distance to our New York office. Other East Coast locations may be considered. The role will involve travel within the US and some international travel.

About the role

We are looking for a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS - especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast growing technology business.

What you'll get to do

Campaign Execution and Marketing Operations

• Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
• Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
• Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
• Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.

Events and Field Marketing

• Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
• Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
• Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
• Partner Marketing and Collaboration
• Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
• Coordinate partner deliverables including content, digital assets, timelines, and reporting.
• Help maintain strong communication and project alignment with partner teams.

Content Support

• Coordinate regional content needs
• Support content localisation, coordination, and distribution across North American marketing channels.
• Manage updates to regional collateral, landing pages,l templates, and campaign assets.
• Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.

Sales Team Support

• Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
• Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
• Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
• Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
• Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
• Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.

• 2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred).
• Experience supporting events and external-facing marketing programs
• Hands-on experience with marketing automation and CRM tools (HubSpot preferred)
• Strong understanding of digital marketing, campaign operations, and field marketing
• Detail-oriented, organised, and comfortable managing multiple projects simultaneously
• Strong communication skills and the ability to collaborate across teams and functions
• Familiarity with the financial services industry (banking, consulting, fintech) is a plus.
• Ability to occasionally travel within North America for events or team meetings

Interview process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

• Interview with someone from the Marketing team
• Interview with Engine North America team member(s) and others from the BD team
• Final interview with Engine’s North American President / CCO

• Medical, Dental, and Vision insurance plan options
• 401(k) with company match of 100% of the first 4%
• Company-paid Long-Term Disability, and Life and AD&D insurance
• Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
• 20 days annual vacation PTO and 11 Paid Holidays

You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway. We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Engine by Starling is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Engine by Starling are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. 

When you provide us with this information, you are doing so at your own consent, with full knowledge that we will process this personal data in accordance with our Privacy Notice. By submitting your application, you agree that Engine by Starling and Starling will collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.