Vice President, Brand Management

About Spindrift

At Spindrift, we’re making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, and Spindrift Spiked® and Spindrift SODA is available in select markets. We are also a proud member of 1% for the planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

The Vice President, Brand Management Role

Reporting to the Chief Growth Officer, the Vice President of Brand Management will be the steward of the Spindrift brand, responsible for building brand awareness, strengthening brand equity, deepening consumer love, and driving category leadership. This role will oversee brand strategy, positioning, creative development, and go-to-market execution across all channels. The VP will lead a high-performing team and collaborate closely with Consumer Insights, Innovation, eCommerce and Foodservice to ensure the brand continues to scale with consistency and authenticity.

Responsibilities

• Brand Leadership: Define and evolve Spindrift’s brand positioning, voice, and visual identity to maintain a strong point of difference in a crowded category.
• Strategy & Planning: Develop and execute long-term brand strategies, annual marketing plans, and budgets that align with company growth goals.
• Consumer Insights: Leverage data, research, and cultural trends provided by the Consumer Insights team to understand consumer needs and turn insights into impactful campaigns.
• Integrated Marketing: Execute impactful campaigns that increase awareness across all channels, including Digital Media, Brand Partnerships, Organic Social, Influencers and PR.
• Cross-Functional Collaboration: Partner collaboratively with other areas of the organization to provide Marketing support, like Sales, eCommerce, and Ventures.
• Team Development: Build, mentor, and inspire a team of marketers, fostering a culture of creativity, accountability, and collaboration.
• Measurement & Optimization: Be accountable for brand performance, track progress, and optimize strategies to maximize KPIs and ROI.

• 10-15 years of marketing / brand management experience, ideally in Beverage or CPG.
• Proven success in building and scaling consumer brands with strong equity.
• Experience driving quantified results, leading initiatives, and managing budgets.
• Deep knowledge of marketing channels, particularly a modern approach that drives reach.
• Exceptional leadership skills with the desire to inspire, teach, and hold teams accountable.
• Balance of creative vision and analytical rigor; comfortable making data-driven decisions.
• Passion for health, wellness, and purpose-driven brands.

What We Offer

• The opportunity to shape the trajectory of a fast-growing, beloved brand at the forefront of health and wellness movement.
• A collaborative, entrepreneurial, and mission-driven culture.
• Competitive compensation, equity, and benefits.

The salary range for this position is $195,000 to $235,000 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• Short-term incentive programs specific to level and department.
• Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected.
• Company-paid life insurance, and a 401k retirement savings plan with a company match.
• Monthly cell phone allowance.
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education.
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.