Marketing Wizard Wanted: Help Us Make Insurance... Cool?

About the Role

We're looking for a Marketing Wizard to own and grow our marketing efforts. This role combines strategic thinking with hands-on execution. You'll help design our marketing strategy, execute campaigns, analyze performance, and support the sales team with the tools they need to succeed.

You'll work closely with product, sales, and design to drive growth and build our brand in an industry that's ready for disruption.

About Sola

Sola is a venture-backed startup building a trusted insurance brand that changes how people view insurance through smart, straightforward policies designed with the future in mind.

With home insurance costs skyrocketing, the industry needs a fresh approach. We're harnessing technology to accurately and automatically detect structural damage, offering coverage that's resilient to weather, fraud, and market volatility. Our goal is to provide homeowners with consistent, affordable insurance when they need it most.

We are

Growth-focused. We're scaling quickly with strong unit economics and clear product-market fit in our target segments.

Technology-first. Our damage detection capabilities give us a real competitive advantage that traditional insurers can't replicate quickly.

Customer-obsessed. We measure success by customer satisfaction and retention, not just acquisition metrics.

Efficient. We're building a lean, high-impact marketing engine that drives real revenue growth.

What you'll do

Own our marketing strategy. You'll develop and execute the overall marketing strategy aligned with company goals. Work directly with leadership to define positioning, messaging, and go-to-market approach.

Build our growth engine. Identify, test, and scale the most effective marketing channels. Digital campaigns, content marketing, partnerships, events – whatever drives qualified leads and revenue.

Create everything. Landing pages, case studies, blog posts, newsletters, sales collateral, presentations. You'll own content creation from strategy to execution.

Work with design. Partner with our Marketing Designer on campaigns and brand assets. Use design tools (Figma, Canva, Adobe Creative Suite) to make updates and create materials yourself when needed.

Support sales. Align marketing with pipeline targets. Create the tools, content, and leads that help sales close deals and support our agent network.

Measure everything. Track campaign performance, lead quality, and ROI. Use data to optimize our funnel and improve conversion rates across all touchpoints.

You'll fit right in if you:

Ship marketing that works. 3-5+ years building and executing marketing campaigns that drive real business results, preferably in startups or fast-moving environments.

Know digital marketing. Strong grasp of SEO, SEM, paid advertising, email marketing, and social media. You've run campaigns across multiple channels and know what works.

Write and design. Excellent writing and storytelling skills with an eye for design. You can create compelling content and basic visual materials.

Use data. Experience with Google Analytics, HubSpot, or similar tools. You make decisions based on performance data, not just intuition.

Work autonomously. Comfortable balancing strategic thinking with hands-on execution. You can prioritize, adapt quickly, and get things done without constant direction.

Bonus Points:

• Experience with B2B sales cycles and sales enablement

• Background in growth marketing or demand generation

Collaborate effectively. You work well across teams, communicate clearly, and help others succeed.

Why This Role Matters

You'll be joining a team that's reimagining an industry most people find frustrating. While traditional insurance companies are stuck in outdated processes, you'll help build a brand that people actually trust and recommend.

This is a chance to make a real impact in a space that affects millions of homeowners, while working with cutting-edge technology in a collaborative, growth-focused environment.

Ready to help us change how people think about insurance?