Social Media Account Manager
Skills
- 3+ years managing social media accounts in an agency or brand environment
- Experience developing social strategies and campaign planning
- Strong understanding of social KPIs and data-driven optimization
- Hands-on experience with community management and content review
- Familiarity with social ad platforms and basic ad optimization
- Excellent written communication and copywriting for social channels
- Organizational skills to manage multiple clients and deliverables
Responsibilities
- Lead client accounts with strategy, content curation, distribution, and audience engagement
- Manage client relationships, expectations, scopes, and deliverables from onboarding through campaign execution
- Develop, implement and optimize social media strategies tailored to client goals and target audiences
- Monitor social listening for trends, conversations, events, and opportunities
- Coordinate with designers, paid media managers, and content creators to ensure campaign alignment
- Optimize social ads and oversee campaign performance and budget/resource allocation
- Prepare and present performance reporting and actionable insights against KPIs
- Identify and manage influencer outreach, contracts, and campaign monitoring
- Directly engage with consumers across social platforms and resolve client or community issues
- Travel minimally as required (approximately 5-10%)
Education
- Bachelor's degree in Marketing, Communications, or related field preferred
- Equivalent professional experience accepted in lieu of degree
Benefits
- Medical, vision and dental insurance
- 401(k) with company match
- Uncapped paid time off
- Parental leave
- Paid volunteer time
- Home office allowance
- Additional company perks and professional development opportunities
Average salary estimate
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