Senior Demand Generation Manager

​Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce. Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.

How we’ll deliver success:

As the Senior Demand Generation Manager, you will lead Shippo’s demand generation strategy, driving acquisition and pipeline creation for our mid-market, enterprise and platform segments. You’ll develop multi-channel campaigns, refine lead scoring and nurturing, and deliver measurable impact on revenue.

You’ll collaborate cross-functionally with product marketing, content, product, and sales to ensure campaigns resonate with target personas and accelerate the buyer journey.

• Develop and own Shippo’s demand generation strategy and campaign calendar to deliver against growth and pipeline targets.
• Build, launch, and optimize multi-channel campaigns (email, paid, events, content syndication, ABM, and more)
• Lead lead-scoring and nurturing programs to improve funnel conversion rates.
• Work closely with sales to ensure campaign alignment, enablement, and reporting on pipeline attribution. Responsible for the API revenue OKR and for SQL OKR, and owns the outcome all the way to close-won.
• Has deep understanding of the business, the API buyer journey, and demand generation strategies relevant to this audience.
• Identify opportunities to optimize website conversion rates to improve business outcomes.
• Manage demand generation budget and allocate spend to maximize ROI.
• Define and set challenging but attainable goals
• Use data to track KPIs, identify insights, and optimize performance.
• Own demand gen tech stack, partnering with RevOps to ensure strong data flow.

• Proven track record of building and scaling multi-channel campaigns that drive revenue.
• Experience marketing to mid-market and enterprise companies.
• Experience working with APIs, logistics software or technical products is a plus.
• Strong understanding of ABM, lead nurturing, and marketing automation tools
• Analytical mindset with experience leveraging data to improve results
• Ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your team, executive leadership, and the company as a whole. 
• 7+ years of experience working in demand generation, growth marketing, or performance marketing
• Bachelor’s degree required

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working 
• One week-long company wide winter shutdown 
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings

Our Compensation Shippolicy

We believe compensation is a custom experience and are commited to fair and equitable compensation practices. The standard base pay range for this role is min is $141k to a max $192k annual salary. We tend to anchor our pay in the middle of this range ($166k). Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.

The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.

Sail through the process:

Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at [email protected]

Shippos in the wild:

Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.

For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.

We leverage AI to review all resumes during the application phase to ensure fairness, comprehensively evaluate each submission, and mitigate bias. However, all decisions at every stage of the process are made by a real person.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.