Manager, Performance Marketing - Home Entertainment

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

We are currently seeking a Manager, Performance Marketing for the Home Entertainment Division (covering TV, Memory and Audio). The Manager, Performance Marketing will be responsible for creating, building, managing and reporting/optimizing plans to generate Samsung National Sales (including S.com revenue and traffic) through the following paid media and owned channels: Paid Search (PLA and Paid Search Text), Social (lower funnel, conversion, retargeting), and programmatic/retargeted OLA as well as other growth channels for direct-to-consumer marketing. This position will contribute to cross-category growth and demand generation for the Home Entertainment business working closely to bridge Ecommerce and Digital Marketing channels.

• Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH- Always On Hot), and programmatic (AOH) paid media campaigns focused on generating Samsung national sales, S.com revenue and traffic against ROAS goals.

• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance

• Responsible for forecasting projected revenue, traffic and spend by channel

• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.

• Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the HE division

• Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns

• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions

• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion. 

• Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs

• Ensure our product feed for PLA and coordination/management with agencies are continuously up-to-date.

• Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts.

• Analyze campaign performance data to identify trends, insights, and areas for improvement

• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.

• Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio

• Continuously test new creative, offers, ad formats, landing pages within existing programs

Knowledge, Skills, and Abilities

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning

• Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.

• Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social and OLA.

• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome

• Strong collaborator who thrives in a fast-paced, highly-matrixed environment

• Critical thinker with a dash of creativity to experiment and try new ideas and approaches to driving growth

Skills and Qualifications

• Minimum of 6 years of experience in performance marketing, growth marketing functions for brands or at agencies.

• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations

• Strong analytical, data-driven problem solving and decision-making skills

• Ability to work under pressure and fast deadlines, and ability to manage multiple projects

• Knowledge of channel backend tools for Google Ads, Meta Ads

• Familiar with strategy, planning and development for DCO

• Strong track record of delivering growth targets for consumer goods

• Entrepreneurial spirit and excellent communication skills (verbal and written)

• Strong knowledge of excel, Vlookup

• Experience with Tableau is a plus

• Bachelor’s degree

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

The salary range for this role is expected to be between $[XX,XXX] and $[XX,XXX].  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.