Event Marketing Demand Generation, Associate Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role
Salesforce is seeking a highly motivated Associate Manager, Events Demand Generation to support audience acquisition, attendee engagement, and pipeline growth across our strategic events portfolio. This role is ideal for a marketer who thrives at the intersection of storytelling, execution, and data-driven decision-making, and who is excited to bring integrated, cross-channel campaigns to life for industry-leading in-person, hybrid, and virtual events.

As part of the Strategic Events Demand Generation team, you’ll partner closely with creative, web, email, social, technology, and global stakeholders to execute scalable, cost-effective campaigns that drive measurable business impact. You’ll support demand generation strategies end-to-end, ensuring campaigns are delivered on time, on target, and aligned to broader business objectives.

Responsibilities: What impact will the candidate make?

• Support end-to-end demand generation campaign execution across in-person, hybrid, and virtual events, spanning website, email, organic, and paid digital channels
• Support the development and execution of attendee acquisition and attendee communications programs for events of varying sizes and audiences.
• Execute campaign plans at the direction of Demand Generation leadership to drive registration, attendance, and pipeline
• Partner cross-functionally with email, web, social, creative, performance marketing, and global teams to deliver integrated, high-impact campaigns.
• Drive deployment of event websites with a focus on registration conversion and audience readiness.
• Analyze audience insights and performance data to help refine event value propositions and inform platform and roadmap prioritization.
• Support analysis of campaign performance and contribute to weekly, monthly, and quarterly reporting against goals.
• Assist in building repeatable and scalable demand generation frameworks for event marketing motions
• Support campaign operations, including creation of bills of materials, marketing requests, and tickets in Salesforce, Slack, and Asana

Minimum Qualifications: What is absolutely necessary?

• 3+ years of marketing experience, with a focus on audience acquisition and demand generation.
• Ability to think both strategically and tactically; understanding the big picture while executing detailed campaign work.
• Strong project management and organizational skills, with high attention to detail and the ability to meet deadlines.
• Solid understanding of marketing channels and omnichannel funnel strategies.
• Clear, concise communication skills and strong expectation-setting with cross-functional partners.
• Proven ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong interpersonal skills and comfort collaborating across teams, seniority levels, and external partners.
• Collaborative, self-motivated learner with a growth mindset.
• Analytical orientation with experience using data and insights to inform decisions, optimize campaigns, and measure performance.
• Ability to work a flexible schedule and travel 0–10%.

Preferred Qualifications: What would be helpful?

• Experience marketing at a technology company
• Strong presentation (deck-building) and writing skills
• Familiarity with multi-channel marketing across email, social, paid media, OOH, influencer, and more

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $92,600 - $140,200 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $111,200 - $152,900 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.