ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

The Marketing Director, Long-Acting HIV Prevention – U.S. Launch Lead position is a critical role for the ViiV and reserved for top internal and external talent given the unique exposure, accountability and impact it can have on the organization. This role is a member of the HIV Prevention US brand leadership team, working closely with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional marketing functions.

This role provides the opportunity to lead a highly visible, transformational launch while accelerating personal leadership growth. Key responsibilities include, but are not limited to:

• Lead the end-to-end U.S. commercialization strategy for the future generation of Long-Acting Injection for HIV Prevention; one of ViiV’s most critical innovation launches to continue protecting people who could benefit from HIV prevention medicines.

• Lead U.S. brand strategy development in close partnership with senior HIV Prevention leadership, including HCP, Digital, Strategy and Community Marketing Directors in the team.
• Own cross-functional launch readiness across Medical, Communications, Market Access, Payer, and Implementation teams; drive accountability for plans, milestones, and identification of gaps or resource needs.
• Partner with Sales and Sales Operations to assess promotional strategy, field effectiveness, and executional evolution over time.
• Deliver a cohesive strategy that builds upon the current cabotegravir brand foundation and is anchored in deep field, customer, and market insights.
• Define and build a roadmap that can be leveraged by Treatment teams for future portfolio launches, ensuring treatment perspectives are incorporated where appropriate.
• Lead regular communication with senior internal stakeholders, including establishing governance forums, operating cadence, and clear decision-making inputs and outputs.
• Assess competitive landscape to evolve positioning of the product in conjunction with Global Teams.
• Continuously assess the competitive landscape and evolve product positioning in close collaboration with Global teams.
• Lead financial planning, including investment recommendations versus forecast, supported by ROI diagnostics and performance measurement.
• Leverage Insights & Analytics to define research priorities that continuously optimize brand strategy and execution.
• Partner across the organization to elevate brand needs and simplify implementation for customers and consumers.
• Develop an external engagement strategy that incorporates the voice of patient ambassadors and external experts, in partnership with portfolio and medical teams.
• In partnership with Strategy and Medical, develop a clear peer-to-peer (P2P) engagement plan to socialize pre-launch information and anticipate market needs.
• Define the agency engagement model and oversee the phased transition of marketing agency support as the brand evolves. Stakeholder Alignment:

Team Leadership and Development:

• Provide mentorship and leadership to a high-performing marketing team.
• Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.

Why You?
 

Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals

• Bachelor’s degree in Business, Public Health, Life Sciences, or a STEM-related field.
• 8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations.
• 3+ years of people management experience.
• U.S. commercial experience leading pre-launch and launch phases for pharmaceutical brands.
• Sales experience, with demonstrated understanding of field execution.
• Experience working cross-functionally with Medical, Regulatory, and Market Access teams.
• Experience using data analytics to develop marketing strategies.
   

Preferred Qualifications
If you have the following characteristics, it would be a plus

• Advanced degree (MBA or equivalent postgraduate qualification) preferred.
• Deep expertise in the U.S. pharmaceutical commercial environment.
• Experience with implementation models (e.g., specialty pharmacy, buy-and-bill, site-of-care complexity)
• Field leadership experience.
• Broad commercial experience (e.g., market access, strategy, operations).
• Experience in HIV prevention and/or long-acting therapies in the U.S. market.
• Familiarity with omnichannel marketing platforms.
• Demonstrated use of AI / advanced analytics to drive commercial decisions
• Experience collaborating with community organizations, advocacy groups, or public health programs.
• Comfortable working in a hybrid model with regular in-person collaboration

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/