Manager, Brand Activation
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Brand Activation team, an arm of the broader Roku Client Services team, is responsible for managing and growing Roku’s partnerships with advertisers through Roku’s suite of Ad Experience offerings, enabling our clients to reach their business objectives.
The Brand Activation team is a strategic partner to Roku’s Clients and the Roku Ad Sales team, and plays a pivotal role in ensuring end-to-end success for our advertising partners’ post-sale campaign execution success. Being a Manager on the Brand Activation team requires a unique blend of both hands-on knowledge at the individual contributor level, as well as leadership experience.
About the role
The Brand Activation team is a strategic partner to Roku’s Clients and the Roku Ad Sales team, and plays a pivotal role in ensuring end-to-end success for our advertising partners’ post-sale campaign execution success. Being a Manager on the Brand Activation team requires a unique blend of both hands-on knowledge at the individual contributor level, as well as leadership experience.
As a Manager, Brand Activation you will be a critical partner in both supporting Roku sales and working externally with clients, while creating & driving process and execution cross-functionally with internal teams. This role will differ from a conventional management position, in that you will need to not only manage a team of individual contributors and keep them in close alignment, but also need to possess the operational savvy to collaborate with key stakeholders and drive change.
You will leverage a deep understanding of the Ad Sales/Client Services role to drive process, support sales teams and improve outputs to clients across Roku Ad Product offerings. You will be responsible for team-wide initiatives, operating procedures and ensuring the team is properly supporting business development to meet revenue goals.
The Manager, Brand Activation will also manage campaign escalations and ensure appropriate resolution, especially on priority accounts, between other cross-functional teams such as Sales, AdOps, Design, Product, and Marketing teams. A balance of strong project management experience, client-first approach and the ability to build strong relationships with partners in the Roku organization will be key to the candidate’s success.
For New York Only - The estimated annual salary for this position is between $128,000 and $160,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Responsible for leading a team focused on executing Roku Ad Product offerings, driving incremental revenue, upselling & revenue retention
- Oversee the delivery of tailored advertising solutions that meet client objectives and exceed expectations
- Oversee the operational aspects of execution, ensuring efficient processes, resource allocation, and compliance with industry standards
- Drive continuous improvement initiatives to enhance service delivery and operational tools and efficiency
- Coordinate efforts between other cross-functional teams as necessary collaborating with Sales, Ad Ops, Product, Marketing, and Measurement
- Partner with GTM teams on new product rollouts for ad sales teams
- Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients advertising goals
- Manage a team of 3-5 direct reports
We’re excited if you have
- 5-8 years experience in account management/client services, program management at an ad tech company, publisher, or media agency
- 3+ years of people management experience
- Ambition to develop and nurture the development of other’s career growth
- Demonstrate excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures
- Possess excellent organizational, interpersonal, and influential written and verbal communication skills
- Knowledge of the Roku platform and ecosystem
- Proven track record of managing large-scale operations and delivering exceptional results in a fast-paced environment
- Strong leadership skills with the ability to inspire, motivate, and develop a high-performing team
- Ability to build strong relationships with internal and external senior stakeholders, executive teams, and industry groups
- Collaborator mentality, resourceful, exceptional troubleshooting, analytical, and problem-solving skills
- Experience in display and video advertising with a premium publisher or agency
- Analytical, project management, deadline-driven, and process-oriented personality
- Experience with Salesforce, Excel, PowerPoint, Asana preferred
- Familiar with commercial digital ad serving tools for video and display
- Bachelor's degree or equivalent
#LI-RD2
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
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