Demand Generation Lead

About Rhythms

Rhythms is building the AI business execution system that enables enterprises to become AI-native—fundamentally rethinking how organizations operate, execute, and scale. We're founded by entrepreneurs who built and sold Chronus (acquired by PE) and Ally.io (acquired by Microsoft). We've raised a $26M seed round from top investors including GreenOaks, Madrona, and Accel, alongside CXOs from global technology leaders—earning GeekWire's 2024 Deal of the Year and named a 2025 AI Innovation of the Year finalist.

Rhythms transform how enterprises become AI-native by connecting strategic planning and OKRs directly to day-to-day execution and real-time progress tracking. Built on multi-agent AI architecture, our platform connects with Slack, Teams, Jira, Linear, and other daily tools to automate operational workflows, surface predictive insights and risks, eliminate manual status updates, and build organizational memory that grows smarter over time. Enterprise customers choose us because we're making agentic AI reliable enough to run critical business operations.

The Role

We’re hiring a Demand Generation Lead who is deeply tactical and analytics-driven. Your job is to build the demand engine, run paid programs hands-on, optimize funnel performance, and make data-backed decisions that directly drive pipeline.

This role is for someone who loves spending time in dashboards, refining attribution, analyzing audience segments, running experiments, and continuously improving CAC and conversion rates. The CEO will own brand and storytelling; you will own growth mechanics and measurable performance.

You’ll Own

Paid Acquisition & Channel Optimization

• Run paid programs hands-on: LinkedIn, Google SEM, retargeting, display, and emerging channels

• Own targeting logic, audience segmentation, bidding strategies, pacing, and budget allocation

• Build and iterate on experiments across creative, copy, and landing pages

• Maintain tight CAC, CPL, and ROAS reporting and optimize weekly
  

Analytics, Attribution & Instrumentation

• Build dashboards for full-funnel performance (traffic → MQL → SQL → opportunity)

• Implement tracking across channels, website, and product using tools like GA4, HubSpot, UTMs, and attribution platforms

• Diagnose funnel drop-offs and run tests to improve conversion at each stage

• Forecast pipeline impact from spend scenarios and channel mix changes

• Own marketing data quality and measurement frameworks end-to-end
  

Website & Landing Page Performance

• Build, test, and optimize landing pages with clear hypotheses and measurement plans

• Run A/B and multivariate tests on headlines, structure, forms, and CTAs

• Improve conversion from anonymous visitor → lead → sales-qualified lead
  

Lifecycle & Funnel Optimization

• Stand up nurture sequences, scoring models, routing rules, and lifecycle workflows

• Build experimentation frameworks across subject lines, cadence, offers, and segmentation

• Enhance SQL and opportunity conversion through targeted follow-up flows
  

Pipeline Ownership

• Own pipeline generation targets alongside sales

• Report weekly on channel-level contribution and efficiency

• Reallocate spend dynamically based on performance insights

What We’re Looking For

Experience

• 5-8+ years in B2B SaaS demand gen, growth, or performance marketing

• Demonstrated ability to run paid channels hands-on and optimize them analytically

• Deep understanding of tracking, attribution, segmentation, and funnel mechanics

• Experience designing and evaluating experiments (hypothesis → test → result → next step)

• Prior startup or early-stage experience building 0→1 demand programs
  

Tactical & Analytical Operator

• You love dashboards, spreadsheet modeling, and diagnosing funnel leaks

• You think in metrics (CAC, CPL, ROAS, conversion %, velocity)

• You get energy from analyzing data, not just creating campaigns

• You are fluent in UTMs, attribution models, tagging, and measurement best practices

• You use AI to streamline analysis, ideation, audience discovery, and rapid iteration
  

Cultural Fit

• Owner mentality — you own outcomes, not tasks

• Highly resourceful and self-sufficient

• Comfortable moving fast with incomplete information

• Clear communicator with strong analytical writing skills

What You’ll Get

• Opportunity to build the growth engine at a category-defining AI startup

• Direct partnership with founders and sales leadership

• High autonomy and broad ownership
  

Competitive salary and early-stage equity