Brand Creative Strategist

About Us

Rho is the all-in-one banking platform for startups and the accountants who support them. With banking set up in minutes, 2% cashback cards, and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused—with support that goes to the ends of the earth to help you win.

About the Role

Rho is hiring a Brand Creative Strategist to concept and launch founder-first campaigns that drive visibility, shift perception, and make Rho the obvious financial partner for early-stage startups.

This isn’t a brand systems or visual identity role—the foundation is set. Your job is to make it resonate. You’ll craft high-impact creative that changes behavior. Think campaigns that earn attention, build belief, and help Rho win mindshare in a crowded, fast-moving category.

Each quarter, you’ll develop big ideas—from sharp insights to bold execution—that show up across social, out-of-home, digital, and IRL. You’ll also stay nimble, spinning up timely, tactical creative that responds to the moment: funding cycles, market shifts, founder behavior. The right headline at the right time can win a deal—you’ll help us write it.

You’ll join a lean, mighty internal brand studio that runs like an in-house agency: part strategist, part writer, part creative director, part operator. We move fast. We value ideas that ship. And we care deeply about craft.

You might be a rising CD or senior creative ready to lead bold work—and own the kind of campaigns that open doors for years to come. If you’ve ever wanted to launch the next great fintech campaign, this is your shot.

You’re plugged into startup culture. You read founder blogs. You listen to All-In, 20VC, or Not Boring. You get energy from what early teams are building—and you bring that curiosity and edge into every idea you make.

Responsibilities

• Own and lead Rho’s brand campaigns, pitching and building quarterly creative that speaks directly to startup founders

• Turn strategy into action—translate company goals into sharp briefs, then develop bold ideas that shift perception and drive behavior

• Write smart, founder-relevant copy that’s clear, memorable, and built for attention across digital, physical, and social surfaces

• Move fast when it counts, spinning up timely creative aligned with launches, funding cycles, and cultural moments

• Partner with the Head of Brand Design to bring ideas to life across every channel—from social to OOH to on-the-ground activations

• Collaborate across teams—Marketing, Product, Growth, Community, and Events—to integrate brand creative into go-to-market plays

• Operate as a senior IC—you’ll lead campaigns end-to-end without needing a full team behind you

• Present your work with confidence, tying big ideas to strategic goals and delivering with clarity to senior leadership

• Track impact using brand-relevant metrics, including search interest, awareness lift, engagement, and founder feedback

• Raise the creative bar, offering sharp critique and hands-on support to keep execution high-quality and founder-aligned

• Bring deep founder and VC fluency—your instincts reflect how early-stage teams think, move, and make decisions
  

Qualifications

• 6–10 years of creative experience, with a mix of agency and in-house work across campaigns, not just brand systems

• Naturally plugged into tech and startup culture—you listen to founder podcasts, follow product launches, and get energy from what early-stage teams are building

• Comfortable working in founder-first environments where speed, clarity, and resonance matter more than polish or process

• Portfolio of integrated campaigns that show original thinking, strong execution, and message–audience fit

• Excellent copywriting skills, with a voice that’s clear, sharp, and tuned to startup founders

• Deep understanding of the startup and VC world—you’ve lived it, served it, or studied it closely

• Proven ability to translate business goals into high-impact creative ideas

• Strategic and conceptual—you lead with insight, then bring it to life creatively

• Comfortable making complex financial topics engaging, relevant, and easy to understand

• Strong creative judgment, with the ability to build, evaluate, and refine independently

• Collaborative mindset, with high executional standards and a bias toward action

• Entrepreneurial energy—you move quickly, think big, and thrive in a fast-paced environment

Our people are our most valuable asset. The salary range for this role is $175,000 - $210,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers, and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.