Head of Growth Marketing

About PushPress

PushPress is building the Intelligent Industry Ledger for boutique fitness.

We’re transforming how boutique gyms operate — and how the entire $100B fitness industry connects, transacts, and grows. Trusted by 5,000+ gyms and 500,000+ members, PushPress processes over $500M annually and is backed by Altos Ventures and Mucker Capital.

We're evolving from a traditional business system of record into an AI-powered Industry Ledger — an intelligent infrastructure layer that brings order to a highly fragmented boutique fitness industry. By unifying disconnected operators, workflows, and data into a single platform, we’re enabling faster decisions, new business models, cross-gym collaboration, and network effects that increase the value of every studio in our client base.

We’re a global team of builders, operators, and fitness fanatics on a mission to level the playing field for fitness entrepreneurs. If you're ready to help reshape an industry — let’s talk.

About the Role

We are looking for a strategic and analytical Head of Growth Marketing to own our paid acquisition engine and scale our performance marketing efforts. This leader will own paid ad strategy, full-funnel conversion, and channel expansion. You’ll be responsible for setting the vision, building the team, and establishing scalable systems for experimentation, tracking, and performance analysis.

You will collaborate cross-functionally with GTM, Product, Engineering, and RevOps teams to align marketing efforts with company growth objectives. As a player-coach, you'll roll up your sleeves to drive results while also building and managing a high-performing team.

• Own multi-channel paid acquisition performance and strategy across paid ads platforms (Meta, Google, LinkedIn, programmatic, etc.).
• Pilot and scale net new performance marketing channels, with strong targeting, continuous audience development, and creative campaigns.  
• Define and implement marketing data infrastructure, ensuring proper tracking of user journeys (UTMs, pixels, events) and attribution accuracy.
• Monitor real-time and cohort-based performance data to surface insights, drive decisions, and improve outcomes.
• Partner with analytics to build dashboards and automate reporting that align with company-level KPIs.
• Build and lead a team of growth marketers and paid media specialists as the company scales.
• Create structured processes for testing, learning, and iteration across all channels and initiatives.
• Collaborate closely with creative, lifecycle, product marketing, and sales teams to deliver unified messaging and execution.
• Develop and execute a rigorous experimentation framework to test creatives, channels, offers, audiences, and funnel strategies.
• Act as the connective tissue between marketing, product, and GTM teams—aligning campaigns with launches, customer insights, and feature releases.

• 8+ years of marketing experience with a focus on performance and growth marketing
• 5+ years in paid acquisition roles with clear track record of results.
• Strong foundation in marketing analytics, attribution models, and data tools (e.g., GA4, Metabase, Amplitude, HubSpot, Segment).
• Proven ability to build and scale teams, implement processes, and hire for high-performance environments.
• Deep experimental mindset: constantly testing, iterating, and optimizing across paid channels and funnels.
• Excellent cross-functional leadership and communication skills.
• Experience working in fast-paced startup environments or high-growth SaaS is a strong plus.
• Bonus: Experience or passion for fitness and/or fitness technology.
• Previous experience leading a team at a startup

PushPress is dedicated to fostering an inclusive and dynamic workplace. We’re all about leveling up, and that means we don’t tolerate any form of discrimination or harassment. We’re committed to provide equal opportunities, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic info, veteran status, or any other legally protected characteristic.

At PushPress, we’re dedicated to helping both our technology and our team reach peak performance. Whether it’s with your proactive approach, eye for detail, or drive to make a meaningful impact, we’d love to hear from you. At PushPress, we’re all about pushing boundaries and achieving new personal bests—come join us and be part of our fitness-tech journey!