Marketing Data Analyst

About Playground

Playground is working to make excellent child care accessible to all. We’ve built best-in-class software that helps child care providers manage every aspect of their business. Our mission is simple: empower providers to focus on what truly matters — caring for children — while we take care of the rest. From enrollment and billing to family communication and compliance, Playground is the all-in-one platform that makes child care administration effortless.

We’re at an inflection point, scaling rapidly after raising millions in funding, securing statewide partnerships, and expanding to thousands of schools across the country. Our founders were recently named to the Forbes 30 Under 30 list, and we’re just getting started.

We’re a team of owners, problem-solvers, and builders. If you’re excited to join a fast-moving startup, work directly with leadership, and shape the future of our marketing engine — we want to hear from you.

The Role

We’re looking for a Marketing Data Analyst to support and grow our marketing efforts across channels. In this role, you’ll work closely with the marketing managers and cross-functional partners to support campaigns, manage marketing operations, and contribute to content creation and distribution.

You’ll be at the heart of our growth engine — helping us reach new providers, drive engagement, and measure impact. This is a great opportunity for someone who’s creative, organized, and eager to learn how a high-performing marketing team operates at a mission-driven startup.

What You’ll Own

• Support the planning and execution of marketing campaigns (email, social, content, paid, and more)

• Help create marketing content such as blog posts, emails, landing pages, and social media assets

• Coordinate campaign timelines and track deliverables to ensure on-time execution

• Create and maintain reports in HubSpot and Google Analytics

• Collect and analyze data to evaluate campaign performance and optimize future efforts

• Assist with customer stories, testimonials, and referral program communications

• Collaborate with design, sales, and customer experience to align messaging and branding

• Help maintain and improve our website and other digital assets

• Stay on top of industry trends and surface new ideas for growth

What You'll Also Work on

• Launching a targeted email campaign to drive demo signups

• Organizing a content calendar and scheduling social media posts

• Creating performance reports for active campaigns and tracking key KPIs

• Coordinating logistics for webinars or virtual events

• Managing lead flows in HubSpot to ensure clean data and accurate tracking

• Sourcing customer quotes and writing short-form content for newsletters

• Supporting SEO efforts by updating blog content or keyword tagging

• Helping with internal communications and marketing enablement resources

• Supporting in-person and virtual events

Who You Are

• You’re organized, detail-oriented, and love keeping things on track

• You’re a strong communicator, both written and verbal

• You’re creative and enjoy thinking about what resonates with different audiences

• You’re curious, eager to learn, and excited to try new things

• You’re data-driven and can turn numbers into insights

• You’re a team player and thrive in a fast-paced, collaborative environment

• You have 1–2 years of experience in a marketing, communications, or related role

• Bonus: You’ve used HubSpot, Canva, Figma, Framer or similar tools before

What Makes a Great Fit

If you're a hustler who’s excited to join a mission-driven, early-stage company with ownership, craftsmanship, and empathy at the center of everything we do — apply now. The Playground team is fully 5x a week in-office in Union Square, NYC. Please make sure you’re open to a fully in-person role before applying.

Why Join Playground

• Competitive salary + equity

• 3 weeks of PTO

• Health, vision, and dental benefits

• $1200/year education stipend

• Free lunch daily

• New MacBook and any equipment you need

• Collaborative and supportive work culture with high ownership

• Help accelerate our mission to make excellent child care accessible to all!

Compensation

Salary for this position is $70,000 - 85,000 subject to standard withholding and applicable taxes. Job level and compensation will be based on your experience, skills, and interview performance.