Web Analytics Specialist

Web Analytics Specialist

Hybrid in Washington, DC 

Full Time

Who we are.

Platinum Technologies is a Northern Virginia based integrated solutions firm that specializes in Cybersecurity, Cloud and Digital Services to the Public Sector. Our team solves hard problems and helps our Mission Partners achieve their goals. If you are self-motivated, possess demonstrated learning agility, and are passionate about delivering high-quality work products – we want to hear from you.

We lead with technical expertise, but that is just the tip of the iceberg – the ‘Why’ matters. At Platinum, we don’t hire people to do a job. We provide professional and leadership development to complement our self-motivated domain experts. Our teammates are dot-connecting leaders that operate in a mutually accountable environment to deliver thought leadership, expert technical analysis, and quality execution for our clients. 

You.

Platinum Technologies currently has an opportunity for a Web Analytics Specialist with the International Trade Administration (ITA). The Web Analytics Specialist, a critical role within the Office of Public Affairs Digital (OPAD) team, transforms web, social, and email engagement data into clear, actionable recommendations that drive strategic decisions at all levels of ITA leadership and improve digital experiences for ITA stakeholders and customers. This role serves as a critical connection between analytics, content, design, and product while providing the data, insights and metrics needed to improve usability, performance, and user satisfaction. 

As the team’s analytics lead, you will own reporting across platforms, including website performance and governance (GA4, Siteimprove, Power BI, and CrazyEgg), social media engagement (Sprinklr), and email outreach (GovDelivery and Salesforce Digital Engagement Hub). You will collaborate closely with the OPAD Director, Digital Strategist, Trade.gov Product Owner, and stakeholders across the ITA. You’ll be the go-to for analytics storytelling across the site, responsible for providing data and insight that inform content updates, design improvements, and strategic initiatives, ensuring our digital products consistently improve to serve both user and organizational goals. 

This role is HYBRID in Washington, DC. Candidates must be able to obtain and maintain a Public Trust.

What you get to do. 

·       Lead web, social, and email channel analytics collection, interpretation, and reporting efforts.

·        Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform daily to long-term strategic decisions.

·        Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership.

·        Serve as analytics liaison to product owners, digital leads, and content teams.

·       Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making.

·        Deliver weekly/monthly insight summaries and trend analyses.

·        Recommend and/or validate changes to IA, UX, and content.

·        Collaborate cross-functionally to align analytics with design and content strategies.

·        Support UX testing and optimization with actionable insights.

·        Ensure data is used to inform, prioritize, and validate, not just justify.

·        Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements.

·        Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations.

·        Collaborate on cross-team initiatives involving surveys, feedback tools, and/or chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data. 

Required Qualifications:

·      5+ years of experience

·        Google Analytics 4 (GA4) 

·        Power BI 

·        Siteimprove 

·        Sprinklr (or other enterprise social media analytics)

·        GovDelivery (or other bulk email analytics) 

·        Excel/Google Sheets 

·        Crazy Egg, Hotjar, or similar behavioral tools 

·        Drupal reporting familiarity

·        Must be able to obtain and maintain a Public Trust.

·        Excellent written and verbal communication skills

Desired Qualifications:

·       Familiarity and experience with usability testing methods 

·       Familiarity and experience with online survey tools (Medallia, for example)

·       Experience utilizing A/B testing design and analysis 

Ideal Candidate: 

·        Possess a deep understanding of user behavior on a variety of digital platforms and how multichannel analytics (web, social, and email) can be leveraged to understand and improve experiences.

·        Insightful about the potential and limitations of quantitative and qualitative data.

·        Curious to dig into the data to find what matters.

·        Story-driven with the ability to explain what the data means to a variety of technical and non-technical stakeholders. 

·        Cross-functional and collaborative, working well with content, UX, and product teams.

·        Ability to continually and strategically link measurement to mission and goals.

Platinum Technologies is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.