Demand Generation Manager

About Payabli

Payabli is a Miami-based fintech company specializing in embedded payments infrastructure for vertical SaaS platforms. We help software companies across industries like hoa, property management, field services, legal tech and more integrate payment capabilities seamlessly into their platforms, enabling them to create new revenue streams and deliver better experiences for their customers.

Role Overview

We're seeking a strategic and results-driven Demand Generation Manager to accelerate pipeline growth for Payabli's payments infrastructure & monetization platform. This role will own the design and execution of integrated marketing campaigns that generate qualified leads, nurture prospects through the funnel, and demonstrate clear ROI. The ideal candidate combines analytical rigor with creative campaign thinking, understanding how to reach and engage vertical SaaS decision-makers throughout their buying journey.

Key Responsibilities

Campaign Strategy & Execution

• Drive pipeline growth by designing and executing integrated demand and lead generation campaigns across paid media, content marketing, email, webinars, and digital channels

• Develop multi-touch campaign strategies that move prospects from awareness through consideration to sales-qualified opportunities

• Create compelling campaign messaging and offers that resonate with vertical SaaS founders, product leaders, and finance executives

• Test and optimize campaign tactics continuously to improve performance and cost-efficiency

Paid Media Management

• Own and manage paid advertising channels including LinkedIn Campaign Manager, Google Ads, and programmatic display to reach target audiences at scale

• Develop audience segmentation strategies and precise targeting parameters based on industry verticals, company size, job titles, and buying intent signals

• Test and evaluate emerging paid channels (Reddit Ads, Capterra, G2, industry-specific platforms) to identify new opportunities for efficient prospect acquisition

• Monitor campaign performance using Google Analytics, platform analytics, and attribution tools to optimize spend allocation and improve ROI

• Manage monthly paid media budgets, conducting regular A/B tests on ad creative, messaging, landing pages, and audience targeting to maximize conversion rates

Lead Management & Optimization

• Implement and refine lead scoring models in collaboration with sales to ensure marketing passes high-quality opportunities

• Build and manage nurture programs that educate prospects on embedded payments value and keep Payabli top-of-mind

• Optimize conversion rates at each funnel stage, identifying bottlenecks and implementing improvements to accelerate pipeline velocity

• Establish clear lead qualification criteria and SLAs with sales to ensure seamless handoffs and accountability

Account-Based Marketing

• Develop and execute targeted omni-channel ABM campaigns for high-value vertical SaaS prospects in priority vertical SaaS industries like hoa, property management, legal tech, and field services, healthcare, and more

• Create personalized content and coordinated touchpoints across multiple channels to engage key decision-makers at target accounts

• Collaborate with sales on account selection, messaging strategy, and outreach sequencing to maximize engagement

• Track account progression and campaign influence to demonstrate ABM impact on pipeline and revenue

Analytics & Performance Reporting

• Own demand generation metrics including lead volume, conversion rates, cost per lead, pipeline contribution, and marketing-sourced revenue

• Build dashboards and regular reporting that provide visibility into campaign performance and marketing ROI

• Conduct win/loss analysis and attribution modeling to understand what drives prospect conversion

• Use data insights to allocate budget effectively and make recommendations for program optimization

Technology & Operations

• Manage marketing automation platform (HubSpot) to execute campaigns and track lead behavior

• Implement tracking and attribution to connect marketing activities to revenue outcomes

• Partner with sales operations on CRM hygiene, data management, and closed-loop reporting

• Stay current on demand generation best practices, tools, and tactics in B2B SaaS marketing

Qualifications

Required:

• 4-6 years of experience in B2B demand generation, preferably in SaaS, fintech, or technology sectors

• Proven track record generating qualified pipeline and demonstrating marketing ROI in complex sales environments

• Deep expertise with HubSpot marketing automation platform

• Strong analytical skills with proficiency in campaign analytics, conversion optimization, and performance reporting

• Experience with paid media channels including LinkedIn Campaign Manager, Google Ads, and other platforms like CTV advertising, YouTube Ads, etc.

• Excellent project management and cross-functional collaboration abilities

• Strategic thinker who can also roll up sleeves for tactical execution

• Remote position with preference for candidates based in the Boston area

Preferred:

• Experience in payments, fintech, or financial services industry

• Background marketing to vertical SaaS or platform companies

• Familiarity with account-based marketing strategies and intent tools

• Experience scaling demand generation programs in high-growth startups

• Understanding of embedded payments or payment facilitation business models

Location: We welcome remote applicants nationwide, with a preference for candidates based in Boston, Massachusetts.

What We Offer

• Comprehensive health, dental, and vision benefits

• Flexible remote work environment

• Professional development opportunities

• Collaborative, growth-oriented culture with leadership accessibility

Why Join Payabli

You'll have the opportunity to build and scale demand generation programs that directly impact our growth trajectory. As we expand from 28 to 50+ qualified opportunities and scale closed deals, your work will be instrumental in establishing Payabli as the embedded payments partner of choice for vertical SaaS platforms. You'll work with a talented team that values data-driven decision making, creative problem solving, and measurable results.

Payabli Is an equal opportunity employer and value a diverse, inclusive workplace.

Principals only. No external agency submissions. Candidates must apply directly; We will not accept submissions from third-party recruiters or staffing agencies.