Manager, Franchise Strategy

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

UP&E’s Live Action Global Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Manager, Franchise Strategy is responsible for supporting the growth and development of Universal’s live-action film and television IP. Key functions include the ideation, creation and execution of long-term strategy and consumer marketing plans, as well as ongoing brand management in partnership with global business teams.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $90,000- $115,000 (bonus eligible)

Responsibilities include:

Franchise Strategy, Marketing & Development:

• Assist in the execution of long-term global franchise strategies for Universal’s live-action film and television portfolio
• Conduct brand studies, analyze consumer insights, and examine the competitive landscape
• Partner with Sr. Director/Director in the overarching development and execution of innovative marketing campaigns for priority IP
• Serve as first point-of-contact in managing relationships with master partners and licensees, enforcing strategy and responsible for the approval of partner marketing campaign development and execution, including trafficking to Studio and third-party stakeholders where appropriate
• Liaise with global Franchise Management & Theatrical Brand Marketing, and regional Franchise and Consumer Products partners to ensure global alignment and share out key updates

Brand Stewardship:

• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
• Evangelize brand strategy and guidelines among cross-functional internal teams
• Develop creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Represent UP&E opportunities and drive franchise coordination across key cross-company businesses

Communication & Collaboration:

• Create and share cross-divisional IP presentations and communication to internal and external teams
• Lead the development and rollout of brand guardrails, reference and tools
• Organize and present pitch meetings internally

Professional Leadership:

• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
• Cultivate strong relationships with key internal and external partners

Qualifications/Requirements:

• 5 years’ general experience; 3+ years in Franchise Management or Brand Marketing preferred 
• Keynote experience is required

Desired Characteristics:

• Bachelor’s Degree preferred in marketing or related field
• Experience working with entertainment brands is a plus
• Proven presentations skills with executive presence and leadership
• Excellent written and verbal communication skills
• Ability to think strategically and conceptually
• Comfortable adapting to change in a continuously evolving environment

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].