Retention Marketing Manager for DTC Company (US-Based, Remote) - job 1 of 2

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is looking for a Retention Marketing Manager who can own the full customer lifecycle and build programs that deepen loyalty, increase repeat purchase, and grow customer lifetime value. This role blends creative storytelling with CRM rigor — you’ll concept, code, and launch campaigns across email, SMS, and lifecycle flows while also driving segmentation and testing strategies that meaningfully impact retention performance.

You’ll partner closely with Creative, Brand, Product, and Data to ensure every message feels intentional, on-brand, and rooted in customer insight. Your work will directly shape how we engage, retain, and nurture our customer base.

Key Responsibilities:

Campaign Strategy & Story Development

• Develop campaign briefs and concepts that ladder up to brand storytelling, product moments, new flavor launches, and promotional strategy.
• Build narratives that connect customer insights, seasonality, and business priorities into compelling cross-channel retention campaigns.
• Collaborate with Creative to guide messaging, tone, and visual direction for email and SMS.

Execution & Production

• Code, build, QA, and launch email/SMS campaigns with high accuracy and a strong eye for detail.
• Maintain and optimize automated flows (welcome, post-purchase, churn-prevention, win-back, subscription, etc.).
• Maintain list health best practices, deliverability, and subscriber file growth.

Segmentation, Testing & Personalization

• Build and maintain advanced segmentation and cohorts based on behavior, lifecycle stage, cancellation reasons, engagement level, and purchase patterns.
• Design, run, and analyze A/B and multivariate tests — messaging, timing, incentives, creative, discounting, and segmentation — and turn learnings into clear recommendations.
• Partner with Product/Data to integrate new behavioral triggers and personalization points.
• Analytics & Reporting
• Own retention reporting across email, SMS, and lifecycle flows — including conversion, repeatpurchase rate, churn, unsubscribe rate, active subscriber base, and LTV impact.
• Track list growth and list health, reporting on trends, drivers, and opportunities.
• Track A/B test results and communicate results and recommendations.

Lifecycle Optimization

• Identify and implement optimizations to subscription save/skip logic, win-back strategies,cancellation reasons, and triggered communications.
• Use customer feedback and behavioral data to improve the experience for new, active, and at-risk users.
• Collaborate cross-functionally to ensure retention strategies support product launches, channel priorities, and brand moments.

• 3–7 years of CRM/Retention experience at a high-growth DTC brand (CPG, wellness, beverage, or lifestyle preferred).
• Strong experience crafting campaign briefs and translating brand direction into CRM storytelling.
• Deep understanding of lifecycle marketing, segmentation, and customer journeys from
• onboarding through churn.
• Hands-on experience with Klaviyo, Attentive, Postscript, Figma, Clickup, Junip, Rise.ai,
• Bazaarvoice (including campaign coding/building).
• Proficiency pulling analytics from Shopify, Google Analytics, Tableau, or other BI tools.
• Comfort building and analyzing A/B tests.
• Ability to balance creativity and data — turning insights into concepts, experiments, and program improvements.
• Strong communication and project management skills; comfortable working with Creative and Data partners.
• Experience with subscription programs (Skio/Recharge) and subscription-specific retention strategies.
• Knowledge of loyalty programs, triggered lifecycle flows, personalization, and best practices for scaling retention programs.
• Thrives in a fast-paced environment and enjoys testing, learning, and optimizing continuously.
• Excellent communication and cross-functional collaboration skills; able to partner with Creative,
• Product, Data, and Ops with clarity and a solution-oriented mindset.
• Positive, proactive attitude with a willingness to jump in, problem-solve, and support teammates.
• Strong ownership mentality — reliable, accountable, and able to manage multiple projects with calm and confidence in a fast-moving environment.

• Full-time
• Competitive Salary in USD
• Work From Anywhere